Location Based Mobile Advertising | Reach specific audiences by GEO-Targeting

Targetoo offers state-of-the-art Location Targeting solutions. Reach your audience by serving on a specific location. Discover profitable retargeting methods and experience a strong geo-tool that is able to upload up to 100.000 addresses/locations in one go. Reach out.


Location Based Mobile- Advertising


Necessity of in-app inventory and quality determination of location

Serving ads on mobile phones based on location has become a well-known discipline of mobile display advertising. Reaching audiences by targeting specific locations creates endless possibilities.

Some examples:

  • Reach specific B2B audiences by targeting a B2B event.

  • Serve on thousands of addresses of companies that provide IT services.

  • Serve on hundreds of addresses of companies that provide medical care for elderly people (case study).

  • Reach male’s with serious income by targeting golf-clubs.

  • Reach students by targeting universities.

Location Based Mobile Advertising

Location Based Mobile Advertising

Businesses with physical locations can simply ask for a GEO-Fence to be placed ‘above’ their respective location’s/branches and with that, target consumers who are in the area. These GEO-Fences can be 50 meters or 5 miles; whatever the client/advertiser wants. 

There are, however, some things to keep in mind. Studies and research show that about 80% of mobile activity is in-app. Having big amounts of in-app inventory can determine a positive outcome of a campaign. When using a generic platform (or DSP) this is most often not the case. The more connected (mobile orientated) adexchanges and SSP's, the better. Furthermore the actual technical determination of a devices' location can be quite different. 

  1. A location can be determined by GPS. This is by far the most trustworthy and accurate location data available.

  2. Secondary a location can be determine using WIFI touch points. This technique is also considered accurate.

  3. Third, granular data using locations of cellular towers can be used. This technique however, is less accurate and not advised for hyper-local location targeting.

  4. Fourth, location can be determined using IP touch points. This technique, most often, is only accurate on city level.

Fraud prevention tools are a necessity. Unfortunately it’s a common practice that publishers give their available impressions false location data to receive a higher bid price. All in all the technique – when deployed rightly – is considered a very strong marketing tool. 


Got a question regarding Location Targeting? - Just Ask

Name *



Cookies on this site