Connection Targeting | Discover the difference


It’s technically possible to serve ads on devices that are connected to the internet using 3G, 4G, Wifi or LAN Protocol. This targeting technique can be beneficial for internet providers. Also, the connection a device is using can help determine a profile of the person behind the device.

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Connection Targeting

CONNECTION TARGETING 

Why type of connection and targeting in question is important

It’s possible to target devices using 3G, 4G (soon 5G), WIFI and/or an IP connection. While the significance of this targeting capability seems minor, it can carry great value. For example it’s wise to exclude devices using 3G when serving a video-banner. Also, when configuration or selecting different connection targeting setting - within a campaign - differences in terms of conversions can occur.


TARGETING FEATURES

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