Connection Targeting

It’s technically possible to serve ads on devices that are connected to the internet using 3G, 4G, Wifi or LAN Protocol. This targeting technique can be beneficial for internet providers. Also, the connection a device is using can help determine a profile of the person behind the device.

Connection Targeting


Why type of connection and targeting in question is important

It’s possible to target devices using 3G, 4G and WIFI. While the significance of this targeting capability seems minor, it carries great value. For example it’s wise to exclude devices using 3G when serving a videobanner. Other possible situations (or the prevention of) make this type of targeting a necessity.




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