Demographic Targeting


Either using Third Party Data or more linear targeting strategies, specific audiences can be reached. It’s possible to target on age, gender, interest and many more metrics. Demographic Targeting is a simple yet effective method to target a desired audience.

Demographic Targeting

DEMOGRAPHIC TARGETING 

Use demographic data to target and reach your desired audience

A mobile device is personal. This creates an endless amount of targeting variables. It’s fair to state that there has never been a marketing tool that allows advertisers to target their desired audience in a way so accurate, until now.

In most cases demographic data comes from a 3rd party data provider. Because of this, a mobile advertising platform that is integrated with quality data providers is a necessity. The amount of data a provider is able to provide, will determine the outcome of  a mobile advertising campaign. Quality in numbers applies here, especially when a campaign is location-based. This requires both quantative and qualitative amounts of data in order to still reach the desired audience on a hyper-local scale. Gender, age, interests are just a few variables that can be targeted on.


TARGETING FEATURES

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