Interest targeting | Using 3rd party data or IAB Category

Using Third Party Data or IAB categories it’s possible to target devices that have previously shown an interest in any given subject. Interest Targeting can greatly increase the outcome of your campaign. For example the CTR and conversion-rate can vary substantially when activating or deactivating Interest Targeting.


Connection Targeting


Target your audience based on interest data

There are several protocols for targeting specific interest audiences. Firstly; most Data Management Platforms (or: DMP) provide interest preferences of smartphone users. These are collected via cookie protocols (mobile web) or Device-ID protocols (in-app). The collection (or: crawling) of user preferences roughly comes down to publishers that are visited, specific content that is clicked on - and/or products that are bought.  These preferences are stored and can be targeted upon using a good Demand Side Platform which is integrated with a Data Management Platform.
-Please note that we don’t offer third party data targeting - using a DMP - in Europe (do to the GDPR).

Contextual targeting, whitelisting, location targeting and remarketing can also be considered (targeting) tools to reach specific audiences.

Also, collecting and storing data can be very interesting in terms of research and analysis. In essence mobile advertising can function - for example - as a market or design research tool.


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