INTEREST TARGETING

Target your audience based on interest data

There are several protocols for targeting specific interest audiences. First, most Data Management Platforms (DMPs) provide audience interest segments. These are collected via cookie protocols (mobile web) or Device-ID protocols (in-app). The collection (or: crawling) of user preferences may be derived from websites and apps visited, specific content that is clicked on - and/or products that are bought. These preferences are stored and can be used for targeting using a good Demand Side Platform which is integrated with a Data Management Platform.
-Please note that Targetoo does not offer DMP-based third-party audience targeting in Europe where doing so would conflict with applicable privacy requirements.

Contextual targeting, whitelisting, location targeting and remarketing can also be considered (targeting) tools to reach specific audiences.

Also, collecting and storing data can be very interesting in terms of research and analysis. In essence mobile advertising can function - for example - as a market or design research tool.