’There is no time’. Yes there is, and it matters
Day of the week. Hour of the day. Minute of the hour. Often unexplainable, but many times we see a huge correlation between time and conversion of certain product. In the more standard application of time targeting ads are (f.e.) served only during hours a (f.e.) shop is open or only during the pick-up times for elementary schools (targeting parents). There is also correlation and screen synergy applicable with TV moments (see TVTV).