’There is no time’ - Einstein. Yes there is, and it matters
Day of the week. Hour of the day. Minute of the hour. Often explainable, but many times a significant correlation between time and conversions of certain product - are noticeable. In the more standard deployement of time targeting; ads are (f.e.) served only during hours a (f.e.) shop is open or only during the pick-up times for elementary schools (location + time targeting).
It’s also possible to serve speficic ads aligned with specific moments on traditional TV. This can be specific commercials (f.e. from a competitor) and/or specific shows/actual television. Check out TVTY to learn more.