Time targeting

Time Targeting


’There is no time’. Yes there is, and it matters

Day of the week. Hour of the day. Minute of the hour. Often unexplainable, but many times we see a huge correlation between time and conversion of certain product. In the more standard application of time targeting ads are (f.e.) served only during hours a (f.e.) shop is open or only during the pick-up times for elementary schools (targeting parents). There is also correlation and screen synergy applicable with TV moments (see TVTV).