BRAND SAFETY
Tools and technology designed to protect your brand across every campaign.
Targetoo integrates with leading brand safety platforms such as Integral Ad Science (IAS) and others. Using both advanced pre-bid protocols and simpler safety filters, we ensure your campaigns are protected across every impression.
Brand Safety
Brand safety remains a critical priority for advertisers. No brand wants its ads or logos appearing alongside content that promotes violence, pornography, or low-quality material.
Through integrations with tools such as Integral Ad Science, Targetoo’s pre-bid filtering ensures your ads are never placed within unsafe or undesirable content categories.
Brand protection doesn’t stop there. Traditional methods such as domain blacklisting remain essential, alongside other advanced safeguards we apply daily. Contact us to learn more about how we tailor brand safety for your campaigns.
Brand safety continues to be one of the most discussed and evolving topics in digital advertising.
Brand safety best practices
Campaign transparency
Publisher transparency
Third party content verification
Main features offered
Pre-bidding filters
Automated optimization agains KPIs
Detailed reporting
Language targeting
Keywords negative targeting