Brand Safety has been a big topic in 2018/2019. Brand owners want to avoid that their ad (with the brands’ respective logo and offer) is being served on/in publishers that show content that; incite violence, is pornographic and/or is of general bad quality – many more examples exist. With the pre-bid function of tools like Integral Ad Science your brand is protected from being served in publishers that show content within these undesirable categories. There is much more to it though; for example, the ‘old fashioned’ technique of blacklisting remains very important. More techniques exist and are applied by us on a daily level. Reach out to learn more.