Tools and solutions to keep your brand safe
Targetoo is integrated with the leading brand safety tools like Integral Ad Science (IAS) and others. Either using pre-bid protocols or more simplistic brand safety solutions, we know what we are doing and we know how to keep your brand safe.
Brand Safety is a big issue in 2018/2019, and it has been in the recent past. Brand owners want to avoid that their ad (with the brands’ respective logo) is being served on/in publishers that show content that; incite violence, is pornographic and/or is of general bad quality – many more examples exist. With the pre-bid function of tools like Integral Ad Science your brand is protected from being served in publishers that show content within these undesirable categories. There is much more to it though; for example, the ‘old fashioned’ technique of blacklisting remains very important. More techniques exist and are applied by us on a daily level. Reach out to learn more.