PROGRAMMATIC RICH MEDIA
Serving flawlessly isn’t as
easy as you might think
Rich Media: Interscroller, Miniscroller, Reveal Banner, Reactive Pull, Swell Banner and Video are just some of the formats that can be described as being Rich Media. These formats are more interactive, pursue more engagement and generally have a higher impact than ’normal’ banners. However, to serve rich media programmatically isn’t the easiest. Because of the many different protocols that ad exchanges hold their publishers by, serving a sophisticated rich media banner in thousands of apps and mobile sites requires professionalism and compatible creative formats. Knowledge is key here.
We recommend to use creatives that are ‘build’ in a mobile first creation tool. A downside of these tools is that they charge a hostingfee (usually based on CPM). To avoid this, we have developers that are able to create rich media from scratch - in which case we host the assets ourselves. Building protocols of desktop and mobile creatives differ strongly. Again, dedication and (technical) focus determine a smooth delivery. We are licensed partners of several of the most sophisticated and capable (mobile) design platforms available.
Apart from that, most Rich Media options are genuinely effective and can have a huge impact on engagement and conversion. As well as this, when serving Rich Media, reporting possibilities increase significantly. Time spend on ad, behaviour flow, viewability and the number of swipes are just the tip of the iceberg. Download our whitepaper concerning Rich Media and learn about the possibilities.