Rich Media formats - such as Interscroller, Miniscroller, Reveal Banner, Reactive Pull, Swell Banner, and Video - are designed for interaction, engagement, and impact far beyond standard banners.

However, serving Rich Media programmatically across thousands of mobile apps and websites is a technical challenge that requires precision, compatibility, and expertise.

Each ad exchange enforces its own publisher protocols. Ensuring flawless delivery of advanced Rich Media creatives across this fragmented landscape demands both technical expertise and format compatibility.

At Targetoo, we manage these complexities end-to-end - guaranteeing smooth, professional delivery in even the most demanding RTB environments.

We recommend building creatives in mobile-first design platforms to ensure full compatibility. While many of these tools charge hosting fees (typically CPM-based), our in-house developers can build custom Rich Media formats from scratch - allowing us to host and serve assets directly, without third-party costs.

Desktop and mobile build protocols differ significantly, so dedicated technical execution is key to smooth delivery.

Targetoo is a licensed partner of several leading mobile design platforms, giving clients access to the most advanced tools and capabilities available.

Rich Media formats not only enhance engagement and conversions but also unlock richer analytics - including time spent on ad, interaction paths, viewability, and swipe metrics. These insights drive smarter creative and campaign optimization.

Download our Rich Media Whitepaper to explore the possibilities. 

PROGRAMMATIC MOBILE VIDEO

Video continues to dominate the digital landscape - accounting for over 70% of online activity globally.

Programmatic video ads offer exceptional engagement potential when executed with the right format and placement strategy.

There are several key mobile video ad formats:

• In-Stream: Plays before, during, or after video content (e.g., pre-roll on YouTube).

• Out-Stream: Displays between standard content, such as articles or news feeds — no video inventory required.

• Overlay: Adds interactive banner layers over video content, creating a hybrid and engaging user experience.

Each format offers distinct advantages depending on campaign goals and environment.

Mobile video ads deliver high visibility and engagement, but optimization is critical. On average, around 75% of viewers skip in-stream ads when given the option - emphasizing the need for format strategy, length control, and context relevance.

Video length should not exceed 30 seconds, and orientation must adapt to user context (vertical for news, horizontal for gaming).

For maximum reach and efficiency, campaigns should connect to multiple video-focused ad exchanges - ensuring scale and quality at once.