White Label DSP

Have your own Demand Side Platform – Your desired logo, custom login URL, custom colors and custom platform set-up

As one of the few Demand Side Platforms, we offer a smart yet simple white label solution. We can provide our clients with a solution that is tailored to their needs and specific wishes.

For example; it’s possible to provide a whitelabel platform based on a specific url which carries a logo of choice. Even the colors, DNS settings, custom terms and conditions and set-up of the interface/platform can be tailored to individual needs. Also, autonomous approval of campaigns can be provided. Just as custom pixels.

Most importantly, we offer our white label DSP clients the possibility to be able to provide self-serve access and view-only accounts to their respective clients.

The Possibility of providing a whitelabel DSP that resides on your desired URL

Self-Serve access for your clients

What is a DSP?

A Demand Side Platform is a real-time bidding based software used to automatically purchase advertising inventory from multiple publishers. It takes the human component out of the purchasing process and that makes it faster. Also, this reduces the price paid for the impression and dramatically shortens the time a DSP processes the ad request and serves the advertisement within milliseconds.

What is a White Label DSP?

A white label DSP is a completely developed, personalized, and maintained DSP technology core that a company, brand, or agency buys from suppliers without a label or brand tag. A white label DSP becomes your own product. The prepackaged software core is what makes the white label DSP solution quite easy to extend, and it requires little customization (although the Targetoo White Label solution is very customizable).

White Label DSP solution by Targetoo

It is now possible to carry your own Demand Side Platform, with your desired logo, custom login URL, custom colors, and custom platform setup.

As one of the few Demand Side Platforms, we provide an intelligent but simple white label Solution. We are able to offer our customers the right solution for their specific business needs and desires.

For instance, it is realizable to provide a white label platform based on a specific url that bears a chosen logo. Colors, DNS settings, custom terms and conditions, and the interface/platform set up can all be customized to meet particular needs. Campaign approval could also be done independently. As if they were custom pixels.

But most significantly, we give our white label DSP customers the option of providing self-service access and view-only accounts to their own customers. Below is a summary of some of the benefits for advertisers. Below are a few outstanding features:

No monthly subscription

There will be no monthly subscription if you purchase a white label DSP from us. There is also no need to pay third-party service providers any fees. Consumers will enjoy the low cost you can provide them with.

24/7 Technical support

Targetoo offers 24/7 technical support by highly skilled experts to support its customers in case of any technical issues.

Customization

With Targetoo’s white label DSP, you have complete control over the placement of your logo and buttons, as well as the colors used in each part. Every part is completely customisable.

Influence the roadmap

Would you like to have a specific tool or feature already available in DSP? We are able to develop, test, and create this new functionality. So we have the ability to influence the roadmap.

Appearing as a partner in DMP’s

The Data Management Platform (DMP) is an integrated platform for collecting, organizing, and activating first-party, second-party, and third-party audience data from any source, online, offline, or mobile. This is the backbone of data-driven marketing, enabling businesses to gain their own insights into their customers. At Targetoo we help you to get your brand name (or white label) as an activation partner in a DMP.

The ability to claim ownership

Experts can follow the owner of any software by analyzing and tracing pixels. The same can be said about the ownership of technology used to develop white label platforms. As a combat measure, you can claim ownership by customizing pixels by implementing your company name into the code or domain name. In addition, Targetoo uses its own bidder. There are no third-party companies participating, so the price Targetoo offers is significantly lower.

Global reach

Everyone would like to be able to serve ads all over the world. And a decent white label DSP has the option to service advertisements in basically every country. That is also what Targetoo is offering to their customers.

API

Using your own connection point and accessing campaign settings, controlling them, approaching detailing and determining instruments through an API is a need many white label DSP enthusiasts have. Targetoo offers several API scenarios.

Benefits by Targetoo

As one of the few Demand Side Platforms, Targetoo is providing an intelligent but simple white label solution. Targetoo is able to offer our clients the best solution for their accurate business needs and wishes.

So with the white label DSP solution provided by Targetoo it is possible to carry your own Demand Side Platform, with your desired logo, custom login URL, custom colors, and custom platform setup. With the customization by Targetoo’s white label DSP, you have unlimited oversight over the position of your logo and buttons, as well as the colors used in each part. For example, it is feasible to provide a chosen logo with a white label platform on the basis of a specific URL.

Instead of paying a monthly fee, the white label DSP becomes totally your own product. For that reason there is no need to pay third-party service providers any fees. Likewise, Targetoo is offering 24/7 specialized support by highly trained specialists to help our clients regardless of specialized issues.

To wrap it all up

White label DSP is a self serve technology completely developed, personalized and maintained DSP technology. It is your own demand side platform with your own rules. Without a huge time and financial investment in development. White label DSP can work for any company, brand or agencies that strive to buy this software and resell it for their own clients. Targetoo makes it easy for you to purchase your customized white label DSP.