SITE / URL TARGETING

Build Large Publisher whitelists with publishers that have your desired audience

The practice of only serving ads on specific mobile websites (whitelisting) is not new. However, as the number of specialised publishers continues to grow (read; mobile sites) the technique is becoming a vital and profitable form of mobile display advertising. Why? Every day more and more publishers make their inventory available through ad exchanges and SSPs. These publishers are operating with specialised audiences and niche interests that advertisers may otherwise struggle to reach. In that sense mobile display advertising is a great marketing tool for reaching specific niches/audiences. Some examples:

Horse-riding websites
Hunting related publishers
Swimming related publishers
Gardening websites

The list goes on and on. For advertisers targeting highly specific audiences, publisher whitelisting can be particularly effective. By identifying specialist websites and apps whose audiences closely match campaign objectives, advertisers can reach valuable niche segments with greater precision.