Measure in-store conversions
The main concern for an online advertiser is usually whether the money he/she is spending is making an actual impact. Several methods have been developed in order to check this, including view and click attribution and fingerprinting - to give a couple of examples. Footfall Attribution – however – makes it possible to analyze and determine the actual impact and conversions in a physical store of the advertiser.
Footfall attribution refers to the method used to relate mobile campaign impressions or conversions and actual store visits. This is a relevant technique for businesses like (e.g.) clothing stores, automobile sellers and restaurants - as they are able to measure the amount of customers received at any given time or day. We help our clients (agencies or brands) with education, installation and utilization of designated Footfall technology to determine the impact of your/their marketing spend in a new way.