Footfall Attribution


The relatively new attribution method based on Footfall technology gives physical retailers a possibility to analyze and track what the actual offline effect is of their online campaign. Use our knowledge and tools to properly implement and use this technology. Reach out.

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Footfall Attribution

Measure in-store conversions

The main concern for an online advertiser is usually whether the money he/she is spending is making an actual impact. Several methods have been developed in order to check this, including view and click attribution to give a couple of examples. Footfall Attribution – however – makes it possible to analyse and determine the actual impact and conversions in a physical store of the advertiser.

Footfall attribution refers to the method used to relate mobile campaign impressions or conversions and actual store visits. This is a relevant technique for businesses like (e.g.) clothing stores, automobile sellers and restaurants - as they are able to measure the amount of customers received at any given time or day. We help our clients (agencies or brands) with education, installation and utilization of designated Footfall technology to determine the impact of their marketing spend in a new way.

 



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