Footfall Attribution
Measure in-store traffic, engagement, and conversions driven by digital ads.
Footfall attribution measures whether a user - or rather, their device - that was exposed to an ad actually visits a store or physical location afterward. This makes it especially valuable for advertisers with brick-and-mortar businesses looking to connect digital engagement to real-world behavior.
Footfall Attribution
Footfall Attribution Relying on installed SDK’s
Footfall attribution has gained traction but still faces major challenges.
Traditionally, measurement depends on Software Development Kits (SDKs) embedded in mobile apps. These SDKs can track device locations even without a specific ad request or impression - meaning they can detect presence passively.
However, since the introduction of the GDPR in Europe, many Footfall reporting providers have discontinued or limited their offerings due to privacy and compliance concerns.
Limited Availability
Footfall attribution reporting is also unavailable in many markets due to insufficient SDK coverage. In some countries, popular mobile apps simply don’t include the required SDKs, making reliable data collection impossible.
Footfall Attribution by Targetoo
To overcome these limitations, Targetoo has developed its own GDPR-compliant Footfall Attribution method that does not rely on installed SDKs.
Our solution can operate effectively even in regions where SDK-based attribution isn’t feasible, making Footfall tracking accessible to advertisers worldwide.
TECH FEATURES
