Performance-Based Advertising
CPA, CPI, CPO, CPC, CPD;
welcome to performance based mobile advertising
Performance advertising has evolved far beyond desktop campaigns. Today, advertisers can optimise campaigns across mobile and other digital environments toward measurable outcomes such as installs, registrations, purchases and other conversions. Performance campaigns running across mobile inventory and devices can be highly effective and profitable when supported by the right targeting, optimisation and quality traffic sources, without relying on incentivised traffic or inventory.
Performace Based Advertising
Different campaign goals require different algorithms. A performance algorithm can be different from a normal branding (or CPM) algorithm. That is why we utilize a dedicated performance algorithm for performance campaigns. It is both our experience and belief that algorithms, tailored to a specific focus or discipline, are more effective and have a greater likelihood of achieving profitable campaign performance. In most cases we use algorithms that are based on Logistic Regression principles.
If you are looking for more downloads of your app, more sales of your product or any other form of online conversion; performance-based campaigns on mobile inventory are a possible profitable marketing tool.
If you want to read more about Performance campaigns on mobile devices,
download our in-depth whitepaper.