Device Targeting


Device or ‘Make’ Targeting is relatively unknown by advertisers. The possibilities this Targeting method offers are very interesting. Not only can phone companies promote their new models to excisting ‘brand-users’, but also ads can be dynamically served; mentioning the model in question for added relevance - for example.

Target Devices

DEVICE/MAKE/MODEL TARGETING

Do consumers owning an iPhone convert better? Yes, in some product cases they do

Our technology is able to target tablets and/or phones. It’s able to target specific brands. It’s even possible to target specific models (or versions) of phones and tablets. Many campaign options arise by implementing this technology. For example; serving an offer of the newest iPhone/Samsung to models that are 2 years old (indicating a new phone might be bought soon).


TARGETING FEATURES

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