SELF-SERVE DSP

Take full control of your programmatic campaigns.

We provide self-serve platform access to trusted clients, allowing them to create, launch, and manage campaigns independently - without direct assistance. Approved partners can also benefit from autonomous campaign approval protocols and custom tracking pixels personalized with the user’s ID or company name.

The Mobile-First Advantage

Unlike most large self-serve platforms that combine desktop and mobile advertising in one system, Targetoo’s platform was built mobile-first - and that makes a significant difference.

The programmatic mobile ecosystem operates very differently from desktop. While desktop advertising depends on HTML5 and web scripts, mobile relies on in-app environments, which now represent over 80% of all mobile activity.

This means true mobile performance requires specialized integrations, data signals, and targeting variables that desktop-first systems often overlook.

In-app environments provide richer and more accurate data for targeting — including GPS coordinates, motion sensors, and touch interaction signals.

From a technical standpoint, mobile and desktop ad environments can be as distinct as different programming languages (e.g., Windows, Android, iOS). Despite industry efforts to merge both disciplines, the volume and diversity of variables across targeting, reporting, and inventory make true unification impractical.

That’s why dedicated mobile DSPs consistently outperform hybrid platforms when it comes to reach, targeting accuracy, and ROI.

At Targetoo, we provide self-serve access to mobile-focused DSPs purpose-built for programmatic mobile advertising. These platforms deliver stronger results for advertisers seeking scalable, data-driven mobile campaigns.