Be amazed by the possibilities Programmatic Mobile Advertising offers when it comes to Audience Targeting
There are several ways of reaching your desired audience using mobile advertising software. Firstly an audience can be reached by serving on a specific location. Secondly an audience can be reached by serving only on specific apps and mobile sites (whitelisting). Thirdly, using Interest Targeting, specific audience can be reached effectively. Contextual Targeting is also a form of audience targeting.
Because a mobile device is very personal, a vast amount of targeting possibilities (or variables) arise when it comes down to audience targeting.