Weather Targeting

Targeting on weather conditions is a simple yet effective campaign strategy. Either automated or manually activated; customizing your ad/banner based on the weather can increase several KPI’s of your campaign. Serve an ice-cream ad on the beach - during a hot day: just an example.

Weather Targeting


Discover the influence weather can have on your campaign

Although targeting on weather conditions remains a manual targeting procedure, the influence on your campaign can be vast. When your product is connected to the weather, location-based mobile advertising campaigns can create very positive results.

The opportunities are endless, but here are some examples:

·       Car tires designed for winter conditions
·       Ice cream ads served on the beach on a hot day

Netflix ads on a rainy day are just a few examples.




Cookies on this site