Discover the influence weather can have on your campaign
Although targeting on weather conditions remains a manual targeting procedure, the influence on your campaign can be vast. When your product is connected to the weather, location-based mobile advertising campaigns can create very positive results.
The opportunities are endless, but here are some examples:
· Car tires designed for winter conditions
· Ice cream ads served on the beach on a hot day
Netflix ads on a rainy day are just a few examples.