Serve ads in almost all countries of the world
The beautiful thing about programmatic advertising is that it’s possible to serve ads in practically every country in the world (with the exception of - for example - North Korea).
An explanation: adexchanges have thousands of apps and mobile websites connected to them. These apps and mobile sites often have a global audience. For example Youtube or Gmail are publishers that are used in pretty much every country. With that; we can serve banners in every country.
There is - however - more possible. Apps and mobile sites that are popular in specific countries and/or are solely meant for these countries – often - are connected to adexchanges. This means that besides being able to serve on globally popular apps and mobile websites, country specific apps and mobile websites can be reached as well. This means that, serving on/in apps and mobile websites with a global - or a country specific audience, it’s possible to serve ads in almost every country of the world.