APP NAME TARGETING
Every audience can be reached
An advantage of being able to serve ads in 210.000 apps is that pretty much every audience is reachable. Why? Because for every interest, every hobby and every daily situation an app exists. Advertisers/clients with a very specific audience, most likely are able to reach their target group. The more adexchanges an programmatic advertising platform is connected to, the bigger the chances for actually finding, reaching and engaging with their specific customer-base.