Targetoo Partner Integrations

Why Broad Supply Integration Matters

The broader a Demand-Side Platform’s (DSP) supply access, the higher the likelihood of achieving strong campaign performance.

Performance algorithms need data volume to optimize effectively. If a DSP can access 60 ad exchanges instead of 30, it doubles the opportunity for learning, bidding efficiency, and conversion accuracy.

A wide range of integrations also benefits campaigns targeting very specific publishers, audiences, or formats — ensuring that your ads appear where they perform best.

Each ad exchange brings its own strengths - some specialize in specific countries or formats, others in native or video inventory.

Integrations with multiple Data Management Platforms (DMPs) further enhance campaign effectiveness. One DMP may offer deeper data on automotive audiences, while another specializes in fashion or retail segments.

In short, a diversified integration stack - spanning ad exchanges, DMPs, and tracking partners - ensures broader reach, stronger targeting, and higher ROI across your programmatic campaigns.