Device Targeting | Serve ads on specific phone-brands

Device or ‘Make’ Targeting is relatively unknown by advertisers. The possibilities this Targeting method offers are very interesting. Not only can phone companies promote their new models to excisting ‘brand-users’, but also ads can be dynamically served; mentioning the model in question for added relevance - for example.

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DEVICE/MAKE/MODEL TARGETING

Do consumers owning an iPhone convert better? Yes, in some
product-cases they do

It’s possible to target tablets and/or phones. It’s possible to target specific brands of phones and tablets.

It’s even possible to target specific models (or versions) of phones and tablets. Many campaign options arise by deploying this technology. For example; serving an offer (ad/banner) of the newest iPhone/Samsung to/on models that are 2 years old (indicating a new phone might be bought soon).