Location-Based Advertising

What if you could reach consumers at exactly the right place and exactly the right moment?

With Targetoo's advanced Location-Based Advertising capabilities, you can.

Using Our Demand Side Platform, advertisers can launch highly targeted campaigns based on precise locations—from a single building or event venue to entire cities, regions, or countries. All campaign planning, activation, optimisation, and reporting happens directly from your dashboard.

Precision Targeting Through GEO-Fences

At the core of our location-based advertising technology are smart GEO-Fences.

A GEO-Fence is a virtual perimeter around a physical location. When devices enter or have recently been present within that area, they can become part of your campaign strategy.

With Our Demand Side Platform, you can create GEO-Fences around virtually any location, including:

Retail stores and shopping centres
Stadiums and sports venues
Airports and train stations
Trade shows and conferences
Universities and campuses
Restaurants and entertainment venues
Competitor locations
Festivals and temporary events

You decide where to target.

Target Coordinates, ZIP Codes, Cities and More

Not every campaign requires the same level of precision.

That's why Our Demand Side Platform allows advertisers to target audiences using:

Exact latitude and longitude coordinates
GEO-Fences of custom sizes
ZIP codes and postal codes
Cities and municipalities
Regions and provinces
Countries and international markets
Points of interest

Whether you want to reach visitors of a single shopping street or millions of consumers across multiple countries, the choice is yours.

And you control it all from your dashboard.

One Platform. Every Screen. Every Location.

Location-based advertising doesn't stop at mobile banners or display campaigns.

With Our Demand Side Platform, advertisers can combine Display, Connected TV (CTV) and Digital Out Of Home (DOOH) into a single, location-driven strategy—all managed from one platform.

Imagine targeting:

Consumers within a GEO-Fence around a shopping centre with mobile and display ads;
Households in the same neighbourhood with premium CTV campaigns on smart TVs;
Visitors passing nearby with impactful DOOH screens;
And retargeting these audiences across devices afterwards.

It's all possible through Our Demand Side Platform.

Location-Based Connected TV (CTV)

CTV campaigns are no longer limited to broad national audiences.

Through Our Demand Side Platform, advertisers can launch location-based CTV campaigns targeting households in specific cities, regions, postal code areas, or around selected points of interest.

Whether you're promoting a local retail store, a regional event, or a nationwide campaign with local variations, location data adds an entirely new layer of precision to television advertising.

Launch local, national, or international CTV campaigns—all from behind your dashboard.

Location-Based DOOH

Digital Out Of Home becomes even more powerful when combined with GEO-Fences and audience data.

With Our Demand Side Platform, advertisers can select specific DOOH screens, groups of screens, or entire networks based on their geographic relevance. Target commuters in train stations, shoppers in malls, visitors at events, or audiences in city centres.

You can then extend these campaigns to mobile, display, and CTV by creating GEO-Fences around the DOOH locations and continuing the conversation after the audience has left the screen.

One location. Multiple channels. One dashboard.

Event Targeting With Real-Time Bidding Power

Major events attract large and valuable audiences.

With Our Demand Side Platform, advertisers can target concerts, festivals, sporting events, conferences, and exhibitions with exceptional precision.

Because we are connected to an unprecedented number of ad exchanges and inventory sources, advertisers can:

Target event visitors in real time
Increase bidding pressure during high-value moments
Prioritise delivery in competitive environments
Reach audiences before, during, and after events
Retarget visitors across multiple devices

This means your campaigns remain visible when attention is at its peak.

Massive Reach, Hyper-Local Precision

Targetoo is integrated with a vast network of global ad exchanges, publishers, and mobile applications.

This gives advertisers access to enormous reach while maintaining the ability to target incredibly small and specific locations.

A single street.

A shopping mall.

A stadium entrance.

A university campus.

A single GEO-Fence around your competitor's flagship store.

Through Our Demand Side Platform, you have access to inventory on websites, mobile apps, Connected TVs, and Digital Out Of Home screens around the world. The only requirement for your ad to be shown is that someone accesses a website or app with an available ad slot—or, in the case of CTV and DOOH, that an eligible impression becomes available.

This combination of global scale and local precision makes location-based advertising one of the most powerful tools in digital marketing.

Measure Real-World Results With Footfall Attribution

Impressions and clicks tell only part of the story.

Did people actually visit your store, dealership, or event after seeing your ad?

Targetoo helps answer that question through our proprietary Footfall Attribution methodology.

Using GEO-Fences around locations of interest, we anonymously compare devices exposed to your campaign with devices observed at those locations afterwards. This enables advertisers to measure:

Store visits
Venue visits
Campaign uplift
Audience engagement
Offline impact of digital campaigns

And because all channels are connected through Our Demand Side Platform, advertisers can analyse the impact of Display, CTV, and DOOH campaigns together.

All reporting is available directly through your dashboard, giving you clear insights into how your campaigns influence real-world behaviour.

Global Advertising. Local Precision.

Location-based advertising has transformed the way brands connect with consumers.

Today, you can launch local campaigns around a single store, national campaigns across thousands of locations, or international campaigns spanning multiple countries—all from one intuitive interface.