Private Market Place


The activation of a Private Market Place, or PMP, can be beneficial for your Programmatic campaign - in multiple ways. Buying impressions based on a PMP brings stability and certainty.

Private Market Place

PRIVATE MARKETPLACE

For (brand) safety, guaranteed amount of impressions and pricing certainties; use our Private Market Place tools

A Private Market Place (or PMP) is a tool or functionality that allows a Demand Side Platform to buy inventory from a publisher or adnetwork, in a guarded (private) programmatic environment. There are different reasons for using a PMP. These vary from brand safety, to a guaranteed amount of impressions or pricing certainties. Using a DSP that allows (self-serve) users to set-up a Private Market Place is desirable. If necessary we train and support clients with their PMP needs.


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