Native Advertising


Integrating your commercial message/ad into the (textual) content of a publisher is called Native Advertising. The main idea is that your ad appears to be a part of the content that the publisher in question is displaying. Generally speaking, engagement and metrics such as CTR can increase significantly in comparison to a normal campaign.

Native Advertising

NATIVE ADVERTISING

Textual in-content ads, native mobile advertising still unknown to many

Native Mobile Advertising remains unknown to many advertisers. However, the KPI’s of native advertising campaigns are high, making it technology that advertisers should absolutely try.

Native Mobile Ads are, in essence, ads that ‘blend in’ the normal content of an app or mobile website. This can be visual (by offering a button f.e.), textual and everything in between. The discipline is created and arisen because of the natural mixture of (editorial) content and commercial advertising. In that sense, many question the disciplines definition as being ‘native’.

We are connected to several native-orientated ad exchanges, which make effective scalability possible. As well as this, being that native ads have specific dimensions and requirements, a number of dedicated ad exchanges are (again) a necessity. Contextual ads, when implemented and served properly, can be highly effective and profitable.


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