Textual in-content ads, native mobile advertising still unknown to many
Native Mobile Advertising remains unknown to many advertisers. However, the KPI’s of native advertising campaigns are high, making it technology that advertisers should consider.
Native Mobile Ads are, in essence, ads that ‘blend in’ the normal content of an app or mobile website. This can be visual (by offering a button f.e.), textual and everything in between. The discipline is created and arisen because of the natural mixture of (editorial) content and commercial advertising. In that sense, many question the disciplines definition as being ‘native’.
We are integrated with several native-orientated ad exchanges. Native Advertising, when implemented and deployed properly, can be highly effective and profitable. Also consider contextual targeting - as it resonates and is similar to Native Advertising.