DEVICE ID TARGETING
Promising new campaign options
Our technical infrastructure allows us to upload or implement Device ID’s and serve ads on these devices. This creates very interesting campaign possibilities. Device ID’s can be ‘captured’ by a beacon or a wifi hotspot. Manually or automatically we can upload these Device ID’s in our platform and then start serving ads on these devices.
Secondarily, we can produce/deliver Device ID’s retrieved from mobile advertising campaigns. Using other platforms – for example a DMP or crossmedia software – data can be compared/retrieved and acted upon. More linear, audience segments can be build. All in all the technology enables vast new campaign options.
It's also technically possible to export Device ID's from our platform and upload them (e.g.) in Facebook. This retargeting technique shows very promising results.