Digital Out-of-Home (DOOH) advertising uses digital screens in public locations to display advertisements. These screens can be found in shopping malls, airports, train stations, gyms, supermarkets and roadside billboards.

Unlike traditional outdoor advertising, DOOH supports dynamic content and programmatic advertising.

DOOH advertising delivers digital advertisements to screens in public spaces. Advertisers select locations, audiences, campaign schedules and creatives through a Demand Side Platform (DSP).

The platform connects advertisers with available screen inventory through programmatic advertising networks.

Traditional outdoor advertising typically uses static billboards and fixed placements. DOOH uses digital screens that can display multiple advertisements and support dynamic creatives.

It also allows advertisers to adjust campaigns based on location, audience and time of day.

Programmatic DOOH (pDOOH) is the automated buying and selling of digital outdoor advertising inventory.

It enables advertisers to purchase available screen placements through technology platforms rather than relying entirely on manual negotiations and bookings.

DOOH advertising helps businesses increase brand awareness, reach audiences in public locations, promote products and services, drive store visits and complement digital marketing campaigns.

Programmatic buying also provides greater flexibility in campaign planning and optimisation.

Targetoo provides a Demand Side Platform (DSP) that enables advertisers, agencies and brands to plan, launch, manage and optimise programmatic DOOH campaigns through one platform.

It helps advertisers access digital screen inventory and manage their advertising activities efficiently.

Targetoo provides access to global and regional DOOH inventory through integrations with advertising networks.

Advertisers can plan campaigns targeting individual locations, multiple cities, entire countries or international markets, depending on inventory availability.

DOOH advertising inventory can include roadside billboards, shopping mall displays, airport screens, train station displays, public transport screens, gyms, supermarkets and other commercial venues.

Available screen formats and locations depend on the inventory providers connected to the platform.

Yes. A DSP allows advertisers to manage campaign planning, location selection, audience targeting, creative uploads and campaign optimisation through a centralised dashboard.

This simplifies campaign management across multiple locations and advertising environments.

Targetoo supports campaign management and optimisation capabilities that help advertisers adjust campaigns based on relevant targeting parameters, delivery and available inventory.

This allows advertisers to make informed decisions throughout their campaigns.

Yes. DOOH campaigns can target specific geographic areas, neighbourhoods, cities, regions and countries.

This makes it possible to create hyper-local, regional, national and international advertising campaigns.

Yes. Audience-based targeting helps advertisers select screen inventory based on relevant audience profiles, demographics and consumer behaviour where such data is available.

This allows brands to reach audiences that are more relevant to their advertising objectives.

Yes. Time-based targeting allows advertisers to align campaigns with specific periods of the day.

For example, brands can target commuters during morning rush hours or shoppers during peak shopping periods, subject to screen availability.

Yes. Weather-based targeting can help advertisers deliver contextually relevant advertisements depending on local weather conditions.

For example, a beverage brand may promote cold drinks during hot weather or a retail brand may promote rainwear during rainy conditions, where supported by the platform and inventory.

Point of Interest (POI) targeting allows advertisers to focus on screens located near specific places, such as shopping centres, restaurants, airports, universities, retail stores and tourist attractions.

It helps brands reach audiences in locations relevant to their products or services.

Yes. Mobility-based targeting can help advertisers understand aggregated movement patterns and identify relevant locations where their desired audiences are likely to be present.

This can support more effective location selection and campaign planning.

Geofencing is a location-based advertising technique that creates a virtual geographic boundary around a selected area or physical location.

In DOOH campaigns, geofencing can help connect exposure around digital screens with subsequent digital advertising opportunities.

Yes. Location-based retargeting can help advertisers build eligible audiences based on devices detected near selected DOOH screens or points of interest.

These audiences may then be activated through supported digital advertising channels, subject to applicable consent, privacy regulations and data availability.

Yes. DOOH and mobile advertising can work together to create omnichannel campaigns.

Advertisers can use location-based audiences to extend campaign messaging to smartphones and other supported devices, helping reinforce brand awareness across multiple touchpoints.

Yes. Advertisers can extend DOOH campaigns through display advertising to reinforce brand messaging across multiple digital touchpoints.

This approach helps create a more connected customer journey across websites, mobile applications and public digital screens.

DOOH supports omnichannel advertising by connecting public digital screens with other advertising channels, including mobile and display.

This approach helps brands maintain consistent messaging and reach audiences across different environments.

Yes. DOOH campaigns can target screens near retail stores, shopping centres and other commercial locations.

When combined with location-based digital advertising, they can help encourage consumers to visit physical locations and support store traffic objectives.

DOOH advertising costs depend on factors such as screen location, publisher, audience reach, impressions, campaign duration and inventory demand.

Programmatic buying provides flexibility in campaign planning and budget allocation based on advertising objectives and available inventory.

CPM stands for Cost Per Mille, meaning the cost of delivering one thousand advertising impressions.

It is a commonly used pricing metric in programmatic advertising and helps advertisers compare campaign costs across available inventory.

DOOH screens may support different creative formats, including static images and video advertisements.

Available formats, dimensions, durations and specifications depend on individual screen capabilities and publisher requirements.

Yes. Dynamic creative capabilities are available on eligible inventory and allow advertisements to adapt their content based on relevant conditions.

These conditions may include location, audience, time of day, weather and other campaign parameters, depending on technical support.

DOOH campaign performance can be evaluated using available reporting metrics, including impressions, campaign delivery and other relevant performance indicators.

When combined with location-based advertising, advertisers can also assess audience engagement and potential campaign impact using supported measurement solutions.

Yes. DOOH provides opportunities to reach audiences in high-traffic public locations, including shopping malls, airports, transport hubs and busy streets.

Repeated exposure to digital advertisements can help increase brand visibility and reinforce brand recognition.

Yes. Programmatic DOOH offers flexible campaign budgets and access to different screen locations.

Small and medium-sized businesses can use geographically focused campaigns to reach relevant local audiences without necessarily running nationwide campaigns.

Getting started involves accessing the Targetoo DSP, exploring available DOOH inventory, selecting target locations and audiences, uploading advertising creatives and configuring campaign settings.

Once launched, advertisers can manage and optimise their campaigns through the platform. Contact Targetoo to learn more about available DOOH advertising opportunities.