5 questions that explain why a well connected Demand Side Platform is so powerful

How can a Demand Side Platform serve ads in countries like Ukraine?

A Demand Side Platform (DSP) can serve ads in countries like Ukraine by connecting to local ad exchanges and networks. This allows the DSP to access local inventory and target users in the country. The DSP can also use data from local sources to better understand the local market and target users more effectively. Additionally, the DSP can use local payment methods to facilitate transactions with local advertisers.

By deploying location targeting, can a DSP serve an ad on a phone in The White House?

Yes, theoretically a DSP cannot serve an ad on a phone in The White House. Location targeting is used to target ads to people in specific geographic locations, and it can be used to target ads to specific buildings or addresses.

Can a well connected Demand Side Platform serve ads in difficult to reach countries like Iran?

Yes, a well-connected Demand Side Platform (DSP) can serve ads in difficult to reach countries like Iran. However, it is important to note that due to the political and economic sanctions imposed on Iran, it may be difficult to find a DSP that is willing to work with Iranian advertisers. Additionally, it is important to ensure that the DSP is compliant with all applicable laws and regulations in the country.

Why is it that because of Starlink, people living in countries where the internet is heavily regulated, can still access the internet?

Starlink is a satellite-based internet service that provides high-speed internet access to people in remote areas, including those in countries where the internet is heavily regulated. The service is designed to bypass the restrictions imposed by governments and other organizations, allowing users to access the internet without fear of censorship or surveillance. By using a network of low-Earth orbit satellites, Starlink is able to provide a reliable connection to the internet, even in areas where traditional internet access is limited or unavailable.

How is it possible for a Demand Side Platform to be able to serve an ad on a phone in Afghanistan?

Demand Side Platforms (DSPs) are able to serve ads on phones in Afghanistan by leveraging programmatic advertising technology. Programmatic advertising technology allows DSPs to target ads to specific audiences based on their location, device type, and other criteria. By using this technology, DSPs can target ads to users in Afghanistan, regardless of their location. Additionally, DSPs can use data from third-party sources to gain insights into the demographics and interests of users in Afghanistan.

Interested in Targetoo Demand Side Platform or have a query Contact Us

Mobile Game Marketing with Targetoo SKAN: How to boost your iOS campaigns

Webinar Learnings:

With SKAN 4.0, ad networks and app developers will have access to new features and options. It's still a highly complex topic, and working with it requires advanced planning.

In order to get a sense of where everyone stands on SKAN 4.0, we asked the audience during our Mobile Game Marketing with SKAN live webinar session where they stand on the issue. The results were as follows:

• 45% "I've already started gathering information"

•  33% said "I didn't even begin to wrap my head around it,"

• 21% "I'm digesting the available information and beginning to make a plan."

Differences between SKAN 4.0 and the current version?

Postbacks:

The primary distinction between the current SKAN version and SKAN 4.0 is the presence of multiple conversion windows. The previous version of SKAN had only one postback event associated with the initial installation. They've added three new postbacks in the new version.

After the installation, Apple created three different timer windows that will record all of the post-install events that the advertiser configures with the MMP. When these various windows expire, we will receive the postback.

Public Anonymity:

The good news about having three different windows comes with a catch, though: not all of the windows will be returning the same data. The information obtained will be subject to a new threshold level determined by the anonymity level of the crowd.

In the new SKAN 4.0 version, Apple introduced the idea of "crowd anonymity," which describes a system that bases a campaign's privacy level on the number of installs it receives. In other words, a larger population makes it harder to identify specific users and to determine where the installation originated, so we would gather more data.

There are new thresholds for each window, divided by tiers, in which we obtain more information as more installs are received.

It's absolutely time to start preparing for all of the changes that are on the way, so we asked our webinar audience when they thought we could anticipate SKAD 4.0 to work at scale.

• 5% –  Q1 2023 

• 30% –  Q2 2023

• 45% – Q3 2023

• 20% – Q4 2023

There are many people and elements involved in the adoption of SKAN 4.0, making it difficult to predict when it will be operational at scale. In any case, we can all agree that Q1 is the time to start testing and preparing for what's to come.

How can marketers be ready for SKAN 4.0 right away?

• Plan how you'll use coarse-grained values in your apps (what does a "High" user mean to you?)

• Inquire with your media partners about their timelines and plans for launching version 4.0.

• If you're working with any web media partners right now, you can ask if they plan to implement SKAN right away.

• Update your MMP SDK to take advantage of the new SKAN 4.0 features.

• Think about which models to use for the second and third postbacks.
  

Key conclusions:

Because SKAN is so complex, it's critical to stay one step ahead of it, understand it, and test it early. Figuring it out early on may give advertisers an advantage in utilizing it and generating more profit.

Targetoo is working to improve iOS campaign performance with our Flexible Mapping solution, which allows advertisers to use the 100 campaign ID combinations available on SKAd to maximize the data points the algorithm can use to improve performance. This tool can be used to track a variety of variables that can be crucial in driving more successful campaigns.

Want to know more? Request a demo!

Targetoo integrates with Mintegral

We are thrilled to announce the new integration with Mintegral, which unites Targetoo's cutting-edge targeting and optimization technology with Mintegral's substantial mobile inventory.

With the help of this integration, advertisers will have access to a variety of in-app traffic from around the world and will be able to target and tailor their campaigns to the most valuable users. Advertisers will be able to reach their target audiences at scale with the help of Mintegral's inventory and Targetoo DSP technology, leading to improved efficiency and performance.

This integration serves as proof of the shared commitment of Targetoo and Mintegral to offering their clients the best mobile advertising solutions available.

Targetoo believes that Mintegral's in-app traffic will boost the performance of our campaigns, particularly in gaming, which is one of our top priorities for 2023. Targetoo's top priority is to reduce intermediaries (resellers) with Supply Path. We are optimizing for direct SDK traffic, which is exactly what we get when we integrate with Mintegral.

About Mintegral:

Leading mobile ad network Mintegral provides a programmatic, interactive, AI-driven advertising platform that is 100% focused on in-app traffic. The platform offers advertisers access to a broad selection of international in-app inventory and acts as a one-stop mobile advertising solution that connects East and West.

To aid clients in achieving their advertising objectives, they provide sophisticated targeting options, real-time bidding, and transparent reporting. High levels of engagement and ROI are ensured by the platform's use of machine learning algorithms to optimize campaigns and deliver the most pertinent ads to users. By integrating with Mintegral, clients can improve their efforts in mobile advertising.

Get in touch if you're interested in learning more about what Targetoo and Mintegral can do for you.

Getting ready for 2023 changes to worldwide digital advertising privacy and security compliance

Companies must hire personnel and make investments in global privacy and security compliance with a focus on the customer due to the intricate web of privacy requirements at the state and federal levels. Targetoo supports the move toward consumer-first privacy because we think programmatic advertising should take place in open, high-quality media ecosystems that prioritize the needs of consumers.

What is Targetoo doing to resolve these global privacy concerns?

Future-proofing our platform: In order to support the efforts of our clients, partners, and vendors to do the same, we continue to future-proof our platform and our global privacy and security program. However, we must scale back our efforts. We will continue to invest in and increase our investment in our privacy and security programs and product resources due to the rapidly evolving global privacy changes. We will also develop strategic alliances with privacy-enhancing technologies (PETS).

Transparency & Trust: Targetoo makes sure that customer confidence is increased throughout our supply chain. Building relationships with companies like SOURCE POINT allows us to better our privacy-first position while giving clients "greater visibility into the quality of their media buys using a commitment to privacy as a new metric."

Security, Scale, and Efficiency: Through the use of technologies for customer requests, targeted data discovery, data mapping, and vendor data privacy impact assessments, we aim to automate our internal and external privacy, security, and data governance compliance whenever possible. To strengthen and ensure complete compliance with legal requirements and security best practices, Targetoo privacy and security controls and assessments (SOC 2, Risk assessments, Pen tests, etc.) are continuously reviewed and improved. The EU General Data Protection Regulation is one example of this but is not the only one. Additionally, Targetoo takes part in initiatives like TAG that aim to thwart dishonest and illegal activity in online advertising.

Industry participation: To ensure that our point of view is influencing favorable outcomes for our clients and the larger industry, which depends on the continued success of the digital advertising sector outside of the walled gardens, we regularly engage with industry trade groups including IAB Europe, IAB US, IAB Tech Lab, the NAI US, the DAA, DAAC, and EDAA. Additionally, we take part in several working groups focused on privacy, such as:

• Working group IAB EU TCF: EU privacy signaling for programmatic advertisements

• Working group on NAI State Policy: Industry voice to influence state advertising privacy laws.

• Establish industry best practices for future identifiers through the NAI working group for addressable IDs.

• Privacy compliance in CTV: IAB US Project Crosswalk

• Working group for the IAB Tech Lab Global Privacy Platform: regional privacy signaling involving the US, Canada, and the EU
  

Privacy, Security & Identity Hub: On our website, we've established a Targetoo Privacy, Security & Identity Hub where you can access news articles and updates.

Our Vision

We not only contribute to the development of privacy rules around the world, but we also perform privacy and security risk evaluations of our internal controls, including the vetting of all partnerships, vendors, and internal product initiatives. Aside from policy, we are well prepared to deal with changing privacy and security regulations from a product standpoint, where we are agnostic and adaptable to the future, and embrace more privacy-friendly approaches to user targeting, whether via first-party identifiers or a more aggregated, cohort approach. We are first and foremost focused on assisting our clients in unlocking revenue opportunities and driving more efficient results, all while increasing our market leadership position in privacy, security, and identification. Our mission is to assist businesses in achieving their goals by providing responsive and insightful counsel to maximize value and minimize risk while maintaining a world-class, industry-leading privacy and security compliance culture.

Subscription video on-demand service reaches campaign goals with Targetoo SKAd optimization tool

Overview of the Challenge:

Apple's release of SKAd set in motion a new mobile programmatic architecture characterised by data receiving delays, user-level data loss, and restricted visibility of post-install activities. SKAd does provide some information, however, it is insufficient for campaign optimization.

An American subscription video on-demand service with a global presence that focuses on live streaming and original content was looking for a partner who could provide results with SKAd.

The Solution: SKAd Optimization with Targetoo Flexible Mapping

Targetoo's Flexible Mapping is a tool that enables advertisers to map a variety of variables, such as creatives, ad sizes, inventory bundles, and exchanges (SSPs), without specifically identifying the user and being in compliance with Apple's privacy policies. It does this by utilising the 100 available campaign IDs SKAd provides.

With Flexible Mapping, marketers may go around the restrictions imposed by SKAdNetwork, find the set of factors that performs best, and utilise this knowledge to improve their campaigns.

Results

Contact us and ask for a demo if you want to try a Subscription video on-demand service!

Happy New year 2023

Happy New Year! Here’s to feeling thankful for the year behind and enthusiastic for the year ahead.

Merry Christmas

Warm wishes on Christmas to you and your loved ones. Wishing you a holiday season full of celebrations.

The opportunity of CTV advertising during the 2022 World Cup

CTV advertising, which combines the advantages of online advertising with the reach of TV, is rapidly expanding as a means of engaging consumers. It provides numerous advantages derived from its nature that advertisers cannot find in any other channel, including:

More control over who is viewing your ads than with linear TV

Users can access its content at any time and from different devices

Track and measure campaign performance

Full-funnel solution to maximize reach

Precise, contextual audience segmentation

Global reach of CTV:

Consumption patterns have changed significantly over the past ten years, and users can now access content whenever and wherever they want. Customers who use CTV have access to a variety of content options, including streaming apps, gaming, and more. During the COVID-19 pandemic, its use increased and has continued to do so; in the US, it went from being used for just under six million hours in February 2020 to 9.4 million hours by February 2022.

“By 2023, 82% of households are anticipated to have CTV connections, according to an Innovid Report.”

In order to maximize reach and establish their brand among key audiences, advertisers must adopt a full-funnel strategy given that viewers are quickly switching from linear TV to connected TV. CTV advertising is rapidly expanding as a means of user engagement because it combines the advantages of online advertising with the reach of TV.

“The market for connected TVs is expected to reach a value of $12.6 billion in 2022 and $16.2 billion in 2032.”

Taking advantage of the chance for CTV advertising during the Qatar World Cup 2022

This year, five million people are expected to watch the 2022 World Cup in Qatar, which will be available via internet live streaming services. This record in viewing, along with new broadcasting channels, gives advertisers with a once-in-a-lifetime opportunity to reach new audiences.

The World Cup 2022 events will take place at a time when people are starting to think about the holidays and what to buy for gifts. Essentially, this might imply having access to a large audience that is willing to buy.

“More than half of US customers start their holiday shopping in October, according to a Statista report.”

Taking advantage of CTV's capabilities makes it much easier for brands to reach their target audiences across a range of Connected TV platforms. Advertisers can tailor their ads to their own budget, goals, time of day, and geos, focusing on certain games and durations that are relevant to their target audiences.

Targetoo for CTV

All of your brand exposure and engagement are in one location.

Now integrated with leading DMP Lotame

Reach out for available audiences.

Delivering high performing creatives

Targetoo Creative Studio can help you meet the challenge of designing creatives that perform well.

One of the most significant difficulties that app marketers encounter is the delivery of high-performing ad creatives. Data, technology, and creativity are carefully crafted combinations that lead to better results.

Campaigns can benefit greatly from producing top-notch creatives. Users who are truly engaged by the creative are more likely to convert, and better conversion results in better campaign performance. Delivering the appropriate asset to the right user at the appropriate time requires work, and Targetoo Creative Studio is well-equipped to advance your creative strategy.

Based on information and insights, our creative team works around the clock to identify the assets that will perform the best for your campaigns. The Targetoo platform gives you access to every creative tool you could possibly need to develop and manage a successful strategy, including the followings:

Custom Product Pages:

In order to personalize the user experience and boost conversions, custom product pages are alternate versions of the standard App Store product page that highlight particular features.

Targetoo’s platform supports this feature and allows the creation and implementation of custom product pages. Every element of your App Store counts, and tailoring user experience with page variations can highly increase relevance and thus, conversions.

Rich Creatives:

Captivating ad formats help to capture users' attention and produce better results. Creating playable ads that offer an interactive experience in conjunction with a free trial of the app is an excellent strategy for engaging users.

Targetoo allows you to:

• Utilize templates to create engaging creatives

• Make interactive and playable ads.

• Put these two videos together and use them as end cards.

Creative Management:

Reduce workload and concentrate on optimization by having control over creatives. Targetoo Creative Studio gives you the ability to manage assets and budgets in a seamless manner so that you can run your best creative across all platforms.

Creative Design:

Designs that you have created from scratch, new designs, or variations. Targetoo's design studio is prepared and outfitted to add knowledge and expertise to make your creatives the best they can be.

Data-driven designed creatives are an important factor that directly influences whether or not a user downloads an app. Our staff can boost that impact and assist advertisers in locating the top creatives across all platforms. 

Data-led Optimization:

For advertising to be successful, creativity and data must converge. With the aid of Targetoo Creative Studio, you are able to make wise choices by getting information directly from your creatives.

You can scale your campaigns using the best-performing creatives and combinations by analyzing campaign data to determine which types of creatives are producing the best results. For your campaigns to be optimized, we prioritize data-driven creative strategies.

Creative A/B Testing:

The key to optimizing your campaigns is to always run your best creative version across all platforms and to have knowledge of how to iterate creatives. In order to have your best asset running across platforms, Targetoo's algorithms can transfer learnings between creatives from different campaigns, even those in different countries.

Creative Experience Optimization:

Include user interaction with the asset you are showcasing as well as how the ad interacts with the app flow in the ad experience. Campaign performance can be significantly impacted by ensuring users watch the advertisement for a longer period of time and enhancing their overall ad experience.

Ask the important questions:

• How does the user get the advertisement?

• The user will learn the ad can be skipped in what way? How many seconds later?

• How do we fill the screen if the advertisement doesn't fit?

We pay close attention to every little thing to boost the effectiveness of your campaigns.

All ad formats:

Template Maker:

The Template Maker provides a live preview of your campaigns across various OS.

You can do:

• Add files, videos, or images.

• Color-matching games

• Personalize text

• Compare the versions of iOS and Android

• Copy or save the tag.

Performance and creativity come together at Targetoo Creative Studio. Upgrade your creative approach by getting in touch.

What to expect from SKAd Network 4.0, according to Targetoo takeaways

Apple has made the SKAd Network 4.0 developer documentation available along with iOS 16.1. This means that Apple would provide the new 4.0 information if all parties involved support SKAN 4.0 and the advertisement is displayed on a device running iOS 16.1 or later.

Many people had some questions about the actual functionality of the new postbacks this version was revealed after hearing Apple's original presentation at the WWDC conference in June. All the information that has been lacking will be covered in this post. If you need clarification about the new version, you can read the article we posted that goes into great depth.

Values for Hierarchical Conversion

The hierarchical conversion values were the key talking point of this new version. The new coarse-grained conversion value, along with it, shares certain information at a lower threshold than the fine-grained conversion value. Instead of the one window present in versions 3.0 and before, the postbacks window of attribution was entirely redesigned to include three distinct windows ranging from 0 to 2 days, 3 to 7 days, and 8 to 35 days. With this new feature, marketers can get more information about post-install activities, such as ROAS and user LTV.

The delay timer of each window was the subject of the main query. The questions that everyone had about the implementation can now be resolved with the publication of the documentation.

The various postbacks that were registered during the window will be saved and sent as indicated below, with a delay of 24-48 hours for the first postback and 24-144 hours for the second and third.

Apple has however included a new technique to lock conversion values and speed up postbacks. The random delay to send the postback will be initialized before the conversion window closes if a conversion value declared with that method exists and is present. You can choose to apply this technique in any of the conversion windows because it is independent of the various windows.

With this functionality, instead of having to wait a minimum of 72 hours without the method implemented, advertisers will be able to get the install postback after 24 hours if everything is configured properly. With the help of the Flexible Mapping tool and the resulting reduction in delays, Targetoo will be able to optimize the campaigns more quickly.

Web to application

Support for web-to-app campaigns is among SKAd Network 4.0's most notable new features. Apple will only permit click-through credit to be given for clicks made exclusively through the Safari browser. This provides an answer to the query on the availability of web to application in all browsers: currently, just Safari.

The browser targeting tool will enable Targetoo to design precise web-to-app campaigns that will focus on the ideal traffic required to receive credit from Apple.

Source identifiers in a hierarchy

The previous campaign identifier was updated and is now known as the source identifier in SKAN 4.0. This value will now be a four-digit number that can be used to map various pieces of information that are important for understanding how well the campaigns are performing, such as the various creatives or the locations of the campaigns. Like the other features, this feature will send the information based on how anonymous the crowd is. Some unspecified daily install threshold must be met in order to receive the additional digits, which total four.

In addition to the data, Targetoo can already report because of the implemented tools, this new identifier will provide even more data granularity for advertisers. More information about the campaign can help with optimization.

Targetoo is already making preparations to support SKAd Network 4.0. To maximize traffic and take the lead in the SKAN market, the company has always been an early adopter of new features. We are able to optimize our campaigns and see gradual performance improvements thanks to our Flexible Mapping Tool and SKAd Network algorithm.

If you want to know more about SKAd 4.0 and Targetoo’s Flexible Mapping solution, please contact us.

Targetoo is hiring!

If you are Mobile Professional. If you have Talent, If you Work Hard. If you want to be part of more than just a company.

Meta's new VR headset tracks your eyes to measure ad effectiveness

“Updated privacy policies from Meta and executive interviews make clear how the company plans to profit from the metaverse.”

The $1,800 Meta Quest Pro, the newest virtual reality headset from Meta, was unveiled this week. With this headset, Meta is particularly hoping to persuade more businesses to use the metaverse, a more realistic online setting where workers can, among other things, have meetings. However, it also looks like Meta (owner of Facebook, Instagram, and WhatsApp) has modified its privacy rules. The new conditions make it obvious how the tech juggernaut plans to eventually make money by showing tailored advertisements to VR consumers.

The headset monitors your face and eyes

According to tech website Gizmodo and others, the privacy terms now include a section titled "Eye Tracking Privacy Notice." According to this sentence, the Quest Pro can send recorded eye movements to Meta to enhance the Meta Quest and track your face and eye movements using cameras. Gizmodo is aware of abstract language that typically refers to personalized ads. The confirmation comes from Meta's chief executive Nick Clegg (head of global affairs), who claims in an interview with The Financial Times that eye movement tracking is how Meta determines whether VR users are interested in an advertisement. An ad is seen only through the VR glasses, to be exact. Such an ad is personalized based on a variety of factors.

User reaction

Soon, Meta will be able to record a user's reactions to a customized advertisement that appears in their field of vision because a Meta-VR headset uses cameras to record the user's eye movements and face. Is the user blinking frequently? Does he turn his head? He either grins or flinches. This data will soon be available for use by Meta in the metaverse for advertising.

Horizon Worlds is the name of the metaverse environment that Meta uses, and it is currently ad-free. However, some creators might offer users digital goods for sale. According to Gizmodo, in the future, if a user spends a little more time on a digital product, the headset may present them with a unique coupon code either right away or later. Perhaps we're closer to such a system than we realize. For instance, Meta submitted a patent application in January for a system that "adapts media material" based on the facial expression of a VR user.

What is Google's "Better Ads Experience" and how to deal with it

The Better Ads experience policy has been made public by Google. When utilizing Google Play apps, additional rules have been added regarding unexpected interstitial advertisements. The new policy's goal is to enhance everyone's in-app experience because the company values its customers and is user-oriented.

Users may find unexpected interstitial adverts irritating and have a negative app-using experience as a result. With the Better Ads policy, Google is attempting to solve the annoyance caused by advertisements appearing when consumers least expect them, particularly when playing incredibly casual games.

What constitutes ad interruptions?

The Coalition for Better Ads (CBA) has labeled those placed in a way that interrupts the user experience as "unexpected ads." According to research, consumers anticipate seeing advertisements towards the conclusion of a game, level, or piece of content or whenever it permits them to utilize the app uninterrupted.

What are interstitial ads?

Interstitial ads are full-screen images or videos that show up covering the app’s content for a set period of time. Most typically they are displayed in transition points in the flow of an app, pauses between levels of a game or between activities.

What are the new Better Ads Experience interstitial ad guidelines from Google?

Developers must now adhere to the following ad standards in order to have their advertisements displayed and provide customers with the best possible service:

All forms of full-screen interstitial advertising that appear abruptly, usually after the user has made another decision, are prohibited.

• Advertisements that display during game play at the start of a level or at the start of a content segment are prohibited.

• Ads that play in full-screen mode before an app's loading screen are prohibited.

• All full-screen interstitial advertisements that cannot be closed after 15 seconds are prohibited.

These guidelines don’t apply to:

• advertisements that users have voluntarily chosen to view, such as those that reward viewers for watching the entire advertisement.

• Advertising and monetization methods that don't obstruct normal app usage, such as video content with embedded adverts.

How can user acquisition tactics be modified to adhere to the Better Ads Experience?

There is no need to be concerned about these new regulations. The new Google policy won't have an impact on your overall revenue from interstitial advertisements because there are several ad formats and tactics available to customize user acquisition campaigns and make them interesting and lucrative.

Rewarded adverts should be the first item you concentrate on. Users have the option to receive a reward from the app in exchange for watching a video or interacting with a playable ad using this incentive-based ad structure. Users no longer have to worry about being surprised if they choose to interact with an advertisement, and the policy no longer applies.

You may take advantage of the way users engage with our ad and have a significant impact on performance by focusing on various areas of your creatives, such as end cards and creative experience optimization. It all comes down to enhancing the user's interaction with the advertisement, not just the asset you are displaying.

Conclusion

As of today, October 5, 2022, the new Google Better Ads policy is in place. It's imperative for developers to check that all of their interstitial advertisements adhere to the new rules by carefully reviewing Google's policy, comparing it with each ad they are running, and making the necessary adjustments for any that don't.

Targetoo supports custom product pages

One of Apple's most significant releases this year is Custom Product Pages (CPP). This function makes it possible to present users with a more focused version of an app's product page, increasing relevance to encourage more downloads.

What are customized product pages?

Custom product pages are variations of the standard App Store product page designed to highlight particular features in order to improve user experience and boost conversions. By experimenting with different product page layouts, marketers can improve their targeting of various audience segments and thus optimize their campaigns.

“You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.” 

Source: developer.apple.com

Engagement is dependent on relevance.

You can create up to 35 custom product pages for your app and highlight various elements on each to find the combination that enables you to accomplish your objectives more successfully.

• Contrasting app icons

• Tries out different screenshots

• Attempt various preview videos

• Customize the text on promotional materials

This feature is accessible on Apple iOS 15 and later, and each custom product page has its own URL. As a result, it is possible to tailor messages to audiences who come from various channels because all traffic directed to a CPP comes from direct and referral traffic.

Targetoo lets you monitor and evaluate the performance of custom product pages.

Every component of your AppStore is important, and Targetoo can teach you how to use page variations to boost conversions.

By filtering device IDs by range to have the desired percentage of users in each group and using an A/B test to compare different page designs, Targetoo's sophisticated campaign management platform makes it possible to divide users into two groups.

A tracking link with a distinctive identifier is given to each custom product page, enabling downloads to be attributed within the specified attribution window. Advertisers can distinguish the creatives on their end and view the results on Targetoo's platform because tracking links are linked to the creatives.

Contact us and ask for a demo if you want to try custom product pages!

What has changed in SKAd Version 4.0?

In WWDC 2022, SKAd version 4.0 was announced. Apple has listened to developer feedback and added some new features to give advertisers more data. We've gathered all of these updates and will begin planning how to improve and adapt our current solution, SKAd Flexible Mapping so that we're ready when the new version is released. One positive change is that Apple now sends masked attribution data to DSPs and Networks when the number of installs is low in order to protect user privacy. This is known as Crowd Anonymity. Apple's level of granularity is determined by the number of installs. Less installs reduce the amount of trackable data available. And, because it is more difficult to identify individual users with more installs, Apple can send more information.

What has changed between SKAd 3.0 and SKAd 4.0?

These initial changes were made in order to provide more data to advertisers. It is well known that SKAd in its current form was an impediment to attribution and optimization, and from what we can tell, the 4.0 version is attempting to address this. The campaign ID field has been renamed source identifier. The number has grown from two to four digits. Depending on the privacy level of the installation, different parts of the source identifier will be returned. So, in order to receive the third and fourth digits of the source identifier, we must first meet a certain level of privacy. Essentially, campaign ID availability scales with ad spend.

Conversion value with fewer privacy restrictions:

The conversion value has also been updated, and it is now divided into two types. There are coarse-grained and fine-grained values. The latter is the same as it was in previous versions of SKAd, being a 6-bit value (64 different combinations). There are three coarse-grained values: low, medium, and high. Fine-grained conversion values are received at a much lower granularity level than coarse-grained conversion values. Similar to the source identifier, the volume of installs will determine whether we receive no information, the simpler coarse-grained value, or the conversion value we previously had.

Several postbacks:

Another new feature is related to the conversion windows for postbacks. We couldn't measure engagement with previous SKAd versions because we only received one postback. To mitigate this effect, this new version will have three postbacks instead of one, with each postback having a defined window for when it can be triggered. The time frames are as follows: 0-2 days, 3-7 days, and 8-35 days. Advertisers could then receive, for example, the first window's buy and the other windows' buy or level progressions. Only the first postback will contain the fine-grained conversion value; the subsequent postbacks will only contain the coarse-grained conversion value.

Web-to-app integration:

The final and most anticipated update is related to the web. The SKAd Network will be prepared to attribute web traffic. When the links redirect to the App Store product page for the advertised ad, first-party sites and embedded cross-site iframes will be able to begin attributing SKAd installs. This will be a fantastic opportunity for advertisers using Targetoo to take advantage of its mobile web ad capabilities.

These are all exciting updates, especially since Apple has been improving SKAd in each version. SKAd version 4.0 is expected to launch with iOS 16 at the end of this year. Targetoo has already begun work on adapting our current solutions to the new version.

If you want to learn more about Targetoo's SKAd Optimization solution, please contact us, and don't forget to look at:

• The SKAdNetwork App Growth Roadmap

• On SKAd Network, SoundCloud beat its CPI goal by 53%

7 reasons to use CTV Advertising

TV has changed and so has our consumption of entertainment.

What is Connected TV (Television)?

Connected TV (CTV) refers to any television set that supports streaming video content. They differ from typical television sets in that they can broadcast from the Internet, local stations, and cable TV. There are many types of CTVs such as Xbox, PlayStation, Roku, Amazon Fire, Apple TV, and others.

With the growth of connected TVs came new opportunities to reach audiences with CTV advertising, a type of programmatic advertising that is placed on any TV connected to the Internet, such as a smart TV.

Connected TV advertising opportunity

For marketing advertisers, CTV has become the key to a one-stop solution to further expand their reach and build their brand and marketing across their core audience. CTV advertising is growing rapidly as an opportunity to engage users by combining the benefits of programmatic advertising with the reach of TV.

Connected TV brings new opportunities for viewers to access all their favorite content in one place through Linear TV, OTT (over-the-top) and across all connected devices. This new era presents exciting opportunities for brands to reach a segmented audience.

7 reasons for deploying CTV advertising in your marketing mix

1. You have more control over your ads than on traditional TV

With Connected TV advertising, you have more control over who sees your ads and how often than with traditional TV. Unlike linear television, CTV allows advertisers not only to reach a growing audience, but also to choose who they want their ads to appear.

Platforms like Targetoo have precise targeting capabilities that allow for personalizing the advertising experience using data such as email addresses, language preferences, locations, and lookalike audiences.

Accurate, relevant segmentation translates into a more receptive audience that increases engagement and ultimately improves your ROAS.

2. Get to where your audience is

The best marketing campaigns are the ones that get consumers where they are and one of the best things about connected TV advertising is its reach. According to a report by CTV Innovid, 82% of households are expected to be connected to CTV by 2023.

People are preferring CTV over Linear TV due to better entertainment experience. A study by Statista shows that people spend an average of 1 hour per day in front of a CTV device.

The growing popularity of CTV makes it an ideal channel for brands to reach out to their target audience in an environment where they are more receptive and engaged.

Real-time advanced reporting

Advertisers only learn about the effectiveness of their campaign with traditional TV advertising after it has run for at least a month. Because Connected TV is a digital platform, you can obtain real-time reporting whenever you want.

The following are some of the most crucial CTV metrics to monitor:

• Impressions

• View completion rate

• Reach

Advertising companies may examine and modify their campaigns in real-time to optimize and improve by having access to this kind of data.

Cost-effective CTV

You may get your advertisements on the big screen without spending a lot of money with connected TV advertising. Target audiences can be reached more affordably on this wide screen format because of CTV's flexibility in choosing a price structure, such as cost per metric or cost per view.

CTV also has an advantage in terms of lower impression costs as compared to other channels like the web or a single device. It is logical to suppose that users stream content with other people, giving advertisers additional views on each ad and lowering their cost per impression.

Higher rates of completion

Traditional TV ads allow viewers to change channels or skip commercials. CTV ads are unique in this respect because, by their very nature, they cannot be skipped and you must watch the entire ad to continue displaying content.

This is why CTV ads have a very high percentage of video completion (VCR) and 100% visibility. This case study can be seen from Targetoo and Holaluz, utilities that achieved 95% video completion using the strategies they implemented.

Differences made by the algorithm

Programmatic advertising focuses on buying and selling inventory in real-time using automated bidding software rather than manual negotiation. This process allows advertisers to more efficiently allocate their ad budget based on data and insights.

Algorithms have been developed and used to automatically purchase media space that meets predefined criteria in order to deliver the right ads to the right audience at the right time. The algorithm is optimized and "learned" for each campaign to give better results to future campaigns

CTV is promoting a performance campaign

Measuring performance with a CTV and improving the CPI / ROAS is not as difficult as it used to be. You can now always use MMP to track conversions from CTV ads, thanks to probabilistic attribution over IP.

As shown in this case study, CTV can also measure brand awareness by correlating spending on CTV campaigns with increased organic traffic.

Targetoo for CTV

Linear television is always part of the marketing mix for many advertisers, programmatic CTV advertising offers the added benefits of near real-time visibility and measurability.

Targetoo for CTV makes it much easier for brands to reach their target audience across a variety of connected TVs and configure and install their campaigns with their own budget parameters, goals, time of day, and region.

More of Targetoo's advanced reports give you the insights you need to understand how best to spend your budget:

• Build and run custom reports to get the most actionable insights for optimization.

• Combine over 350 variables in Targetoo's advanced reporting tool.

• We use our time shift analysis to compare each key metric to any other time frame.

Connected TV is the new big screen! What are you waiting for? Contact us and request a demo with Targetoo.

How to Optimize with SKAd Network

Targetoo SKAd Flexible Mapping

Since the SKAd optimization (2021) tool for iOS CPI campaigns has been operative, we have vigorously tested all possible campaign scenarios.

Hereby we are once again promoting our flexible mapping methodology. In our view, the best achievable scenario when talking about iOS performance campaigns.

What exactly is SKAd?

SKAd, or; StoreKit Ad Network, is essentially a scenario in which Apple tries help advertisers and adnetworks - as best as they can, while working based on latest privacy updates (iOS 14). More specifically; SKAd measures installs and post install events on iOS apps.

SKAd does - however - has it’s downsides compared to pré SKAd environment. For example:

• Data receipt delays

• Loss of user-level data

• Reduce visibility of post-install events

Before SKAd/iOS 14 update, advertisers simply had much more options to optimise on.

Targetoo SKAd Network Solution: Flexible Mapping

We provide Flexible Mapping to give our clients/advertisers the best chance possible of achieving a positive campaign result. There are 100 campaign ID combinations that enable advertisers to be able to optimise to fullest extend possible. The tool is used for a large amount of variables that can have a big impact on the campaign performance. These can be;

• Lines

• Adsizes

• Creatives

• Creative types

• Exchanges and SSP’s

• Inventory bundles

Targetoo DSP thrives while relying on 3 simple pillars.

1. Largest amount of Targeting variables

2. Largest amount of Forecasting dimensions

3. Largest amount of Reporting metrics
*compared to all other DSP’s which offer their software/platform to advertisers.

If you would not use Flexible Mapping, the only metric an advertiser might see is the Install. Hence, and to finalise, Flexible Mapping greatly increased changes of success (or; positive ROI).

Some visuals

Since using the Flexible Mapping technology, we can state that we know how to work around the limitations of SKAd Network. SKAd Network is designed to give advertisers limited information for optimisation purposes. With Flexible Mapping we simply have more metrics to work (and optimize) on.

While using Flexible Mapping, we have been able to increase performance of many campaigns that run on iOS. In some cases a 100% increase has been whitnessed.

Want to know more? Request a demo!

In contrary to iOS/Apple, Android/Google will require an OPT-out regarding AD ID usage

Android: opt-out | iOS: opt-in

Using Android 12 and up, a user has an option to either ‘renew’ their AD ID, or to opt-out completely from AD ID usage by third parties (advertisers).

Since some time now, iOS - by default - does not share an AD ID. However, users can opt-in if they allow their AD ID to be used to f.e. serve relevant ads.

In turn, this creates a landscape were approximately 80% of android devices - by default - allow usage of AD ID. While iOS, with it’s mandatory opt-in, only allows advertisers to use an AD ID if an opt-in has been given. Making the amount of iOS devices that allow usage of their respective AD ID, approximately 10%.

Find below the new option menu for Android.

Reach out if you have questions!

DSP Operators /AdOps / Account management (Urgent)