CTV advertising, which combines the advantages of online advertising with the reach of TV, is rapidly expanding as a means of engaging consumers. It provides numerous advantages derived from its nature that advertisers cannot find in any other channel, including:
More control over who is viewing your ads than with linear TV
Users can access its content at any time and from different devices
Track and measure campaign performance
Full-funnel solution to maximize reach
Precise, contextual audience segmentation
Global reach of CTV:
Consumption patterns have changed significantly over the past ten years, and users can now access content whenever and wherever they want. Customers who use CTV have access to a variety of content options, including streaming apps, gaming, and more. During the COVID-19 pandemic, its use increased and has continued to do so; in the US, it went from being used for just under six million hours in February 2020 to 9.4 million hours by February 2022.
“By 2023, 82% of households are anticipated to have CTV connections, according to an Innovid Report.”
In order to maximize reach and establish their brand among key audiences, advertisers must adopt a full-funnel strategy given that viewers are quickly switching from linear TV to connected TV. CTV advertising is rapidly expanding as a means of user engagement because it combines the advantages of online advertising with the reach of TV.
“The market for connected TVs is expected to reach a value of $12.6 billion in 2022 and $16.2 billion in 2032.”
Taking advantage of the chance for CTV advertising during the Qatar World Cup 2022
This year, five million people are expected to watch the 2022 World Cup in Qatar, which will be available via internet live streaming services. This record in viewing, along with new broadcasting channels, gives advertisers with a once-in-a-lifetime opportunity to reach new audiences.
The World Cup 2022 events will take place at a time when people are starting to think about the holidays and what to buy for gifts. Essentially, this might imply having access to a large audience that is willing to buy.
“More than half of US customers start their holiday shopping in October, according to a Statista report.”
Taking advantage of CTV's capabilities makes it much easier for brands to reach their target audiences across a range of Connected TV platforms. Advertisers can tailor their ads to their own budget, goals, time of day, and geos, focusing on certain games and durations that are relevant to their target audiences.
Targetoo for CTV
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