Targetoo SKAd Flexible Mapping
Since the SKAd optimization (2021) tool for iOS CPI campaigns has been operative, we have vigorously tested all possible campaign scenarios.
Hereby we are once again promoting our flexible mapping methodology. In our view, the best achievable scenario when talking about iOS performance campaigns.
What exactly is SKAd?
SKAd, or; StoreKit Ad Network, is essentially a scenario in which Apple tries help advertisers and adnetworks - as best as they can, while working based on latest privacy updates (iOS 14). More specifically; SKAd measures installs and post install events on iOS apps.
SKAd does - however - has it’s downsides compared to pré SKAd environment. For example:
Data receipt delays
Loss of user-level data
Reduce visibility of post-install events
Before SKAd/iOS 14 update, advertisers simply had much more options to optimise on.
Targetoo SKAd Network Solution: Flexible Mapping
We provide Flexible Mapping to give our clients/advertisers the best chance possible of achieving a positive campaign result. There are 100 campaign ID combinations that enable advertisers to be able to optimise to fullest extend possible. The tool is used for a large amount of variables that can have a big impact on the campaign performance. These can be;
Lines
Adsizes
Creatives
Creative types
Exchanges and SSP’s
Inventory bundles
Targetoo DSP thrives while relying on 3 simple pillars.
1. Largest amount of Targeting variables
2. Largest amount of Forecasting dimensions
3. Largest amount of Reporting metrics
*compared to all other DSP’s which offer their software/platform to advertisers.
If you would not use Flexible Mapping, the only metric an advertiser might see is the Install. Hence, and to finalise, Flexible Mapping greatly increased changes of success (or; positive ROI).
Some visuals
Since using the Flexible Mapping technology, we can state that we know how to work around the limitations of SKAd Network. SKAd Network is designed to give advertisers limited information for optimisation purposes. With Flexible Mapping we simply have more metrics to work (and optimize) on.
While using Flexible Mapping, we have been able to increase performance of many campaigns that run on iOS. In some cases a 100% increase has been whitnessed.
Want to know more? Request a demo!
