Digital advertising is evolving faster than ever. Audiences are more fragmented, privacy rules are stricter, and performance expectations are higher. In this new reality, advertisers need more than impressions and clicks — they need clarity, control, and measurable outcomes.
That’s exactly what Targetoo was built to deliver.
With over 14 years of experience in programmatic advertising, Targetoo is a global, independent DSP designed to help brands, agencies, and media buyers run smarter campaigns across Mobile, Connected TV (CTV), Digital Out-of-Home (DOOH), and Web — all from one transparent platform.
A Platform Built Around Performance and Transparency
At its core, Targetoo exists to turn data into insight — and insight into growth. Unlike black-box platforms and rented third-party segments, Targetoo gives advertisers full visibility into how campaigns are planned, targeted, and optimized.
The platform uses advanced DSP-level signals such as device attributes, connectivity data, geolocation behavior, IP environments, and app or website context to reach users based on how they actually behave digitally. This approach keeps campaigns privacy-compliant while still delivering precision and scale.
Omnichannel Reach Across Every Screen
Modern consumers move fluidly between screens — from smartphones to televisions to public spaces. Targetoo is built for this reality.
Advertisers can activate campaigns across Mobile, CTV, DOOH, and Web from a single interface, ensuring consistent messaging, efficient budget use, and unified performance measurement. Whether the goal is app installs, brand awareness, or footfall impact, Targetoo enables truly connected omnichannel execution.
Contextual Research Targeting: A Smarter Way to Build Audiences
Instead of buying generic third-party audience segments, Targetoo introduces a research-led approach called Contextual Research Targeting.
This method starts by understanding how a specific audience behaves digitally, then activating campaigns using consistent technical and contextual signals. Over time, advertisers build their own proprietary, reusable audiences — reducing long-term data costs and increasing targeting accuracy.
It’s a shift from renting data to owning insight.
Footfall Measurement: Linking Ads to Real-World Visits
Clicks are helpful.
Store visits are better.
Targetoo enables footfall measurement by connecting ad exposure to real-world movement. Advertisers can see whether users exposed to Mobile or DOOH ads later visited physical locations.
This makes it possible to measure real business impact for retail, QSR, automotive, and location-based campaigns — turning awareness into measurable outcomes.
White-Label DSP for Agencies and Resellers
For agencies and media businesses, Targetoo also offers a fully customizable white-label DSP.
This allows partners to operate under their own brand while using Targetoo’s full technology stack, campaign infrastructure, and reporting capabilities — without building ad tech from scratch.
Built for a Privacy-First Future
Targetoo is designed around modern privacy standards such as GDPR. It prioritizes contextual and technical signals over invasive personal data, ensuring campaigns remain compliant, transparent, and future-proof.
Advertisers retain full visibility into targeting logic, campaign delivery, and performance reporting. Transparency isn’t a feature — it’s a foundation.
Why Brands Choose Targetoo
Brands partner with Targetoo because it delivers more than impressions. It delivers smarter targeting, omnichannel reach, proprietary audience ownership, real-world measurement, and flexible solutions for both advertisers and agencies.
Whether the goal is performance growth, footfall impact, CTV activation, or launching a white-label DSP, Targetoo provides the infrastructure and expertise to support long-term success.
Download the Full Targetoo Overview (PDF)
Want a complete visual overview of our platform, services, and capabilities?
Download the New Targetoo DSP USP deck Full PDF
Whether you’re looking to run performance campaigns, activate CTV and DOOH, measure footfall, or launch your own white-label DSP, Targetoo is ready to support your growth.