For more than 14 years, Targetoo has helped advertisers reach audiences across markets with precision, transparency, and control. As an independent DSP, our focus has always been simple: make global digital advertising accessible, compliant, and measurable.
In today’s fragmented ecosystem, reaching the right audience isn’t just about scale — it’s about understanding where the opportunity truly exists.
Open Network vs. Closed Platforms
Much of digital advertising today happens inside closed platforms. Large ecosystems like Meta or Google offer powerful tools, but campaigns remain limited to their owned environments, governed by their data structures, pricing models, and algorithms.
The open programmatic network is different.
It connects millions of independent publishers, thousands of exchanges, and billions of impressions across websites, mobile apps, CTV environments, and digital platforms worldwide. This open infrastructure represents the broader internet — not confined to a single company’s walls.
Through Targetoo’s DSP, advertisers can access this open ecosystem with advanced targeting, geographic precision, and full transparency. The result is broader reach, cost competition, and greater flexibility.
Open means choice.
Open means scale.
Open means independence.
Expanding Reach with Programmatic DOOH
Targetoo continues to expand this open access — now including Digital Out Of Home (DOOH).
Advertisers can activate campaigns across thousands of connected digital screens globally, including billboards, airport displays, transit hubs, retail environments, and urban LED networks. These placements are accessed through the same programmatic infrastructure that powers mobile and CTV campaigns.
This update allows brands to coordinate messaging across:
Mobile
Web
Connected TV
And now physical digital screens
All managed within a single DSP environment.
One Infrastructure. Global Access.
If a market has programmatic inventory — online or in public spaces — it can be reached.
Targetoo provides advertisers with the tools to operate across the open web and connected DOOH environments while maintaining compliance, transparency, and performance control.
The internet is larger than any single platform. The open ecosystem is powerful. And with Targetoo, it’s fully accessible.