Looking to build high-impact retargeting campaigns without navigating complex compliance overhead?
Meet Sync Audiences—a lightweight, privacy-first solution designed to track website visitors and ad impressions effortlessly.
Why Sync Audiences?
Traditional audience retargeting often comes with strict data privacy hurdles and consent requirements. Sync Audiences eliminates this friction:
Zero Consent String Needed: Data is completely non-downloadable and automatically deleted every 24 hours, keeping your campaigns fully compliant without extra setup.
Rapid Deployment: Get your tracking up and running in under two minutes.
Flexible Tracking: Adapt implementation easily based on whether you need device-level tracking or IP-based targeting.
How to Set Up Sync Audiences in Under 2 Minutes
Setting up your audience tracking requires just a few straightforward steps:
Step 1: Create Your Sync Audience
Navigate to Resources in your dashboard.
Select Audiences and click Create Sync Audience.
Give your audience a clear, descriptive name.
Set a Finish Date.
Tip: Setting a finish date keeps backend databases optimized and ensures your tracking pixel automatically stops running once your campaign goals are reached.
Step 2: Configure Your Pixel Snippet
Once created, copy your generated pixel. Choose the setup mode that best matches your website configuration:
Device-Level Tracking: If your platform supports device-level macros, copy the full snippet to capture Android and iOS device IDs.
IP-Based Tracking: If you don't use macros, simply trim the URL down to your Audience ID. In this mode, the tag defaults to capturing user IP addresses.
Step 3: Deploy the Tag
You can paste the pixel directly into your website’s HTML or deploy it via Google Tag Manager (GTM):
Open GTM, create a New Tag, and select Custom HTML.
Paste your pixel code snippet into the box.
Assign your preferred trigger (e.g., All Pages).
Save the tag and hit Publish.
Step 4: Start Retargeting
That’s all it takes! Within a few hours, your Sync Audience will begin collecting visitor data automatically—powering your retargeting campaigns effortlessly and in full compliance.