Walk through any high-traffic plaza in Paris, board a train in Berlin, or stroll past a shopping street in Amsterdam, and one thing is clear — digital screens are everywhere. But these aren’t just visual noise; they’re the new frontier of smart, high-impact advertising.
Digital Out-of-Home (DOOH) advertising has grown from static billboards into a sophisticated, real-time, programmatic ecosystem. With Targetoo, advertisers now have the tools to connect DOOH to mobile and Connected TV (CTV) — creating seamless, powerful omnichannel experiences that move with the consumer.
Let’s explore how modern DOOH — powered by audience sync, real-time buying, and interactive location intelligence — is reshaping the way brands engage in public spaces.
A Seamless, Unified Consumer Journey
Today’s consumer isn’t just on one screen — they’re on all of them. One moment they’re checking a train schedule on their phone in London, the next they’re seeing an ad on a transit screen, and later, they’re streaming their favorite show on a smart TV.
With Targetoo’s audience sync technology, advertisers can bridge these touchpoints. Imagine running a DOOH campaign across large-format LED displays in Madrid, while simultaneously targeting the same users on mobile apps and CTV platforms. The messaging feels consistent, the recall increases, and the impact deepens.
This kind of omnichannel approach doesn’t just drive awareness — it drives results.
Smarter Targeting Through Relevance
DOOH today is far from one-size-fits-all. By tapping into geolocation, footfall analytics, and device ID mapping, Targetoo enables hyper-local and interest-based targeting.
For instance, a luxury fashion label in Milan can choose to display its ad only near high-end shopping zones during peak retail hours, while a tech brand in Dublin might focus on university campuses and co-working spaces. This ability to filter messages based on user interests and physical location ensures that campaigns aren’t just seen—they’re relevant.
In a world of overexposure, relevance is everything.
Real-Time Buying and Optimization
With programmatic DOOH, speed and flexibility come standard. Brands can now buy DOOH inventory in real time, just like they would for digital or mobile ads.
Targetoo’s interface lets you browse available screens via an interactive map—zooming into hotspots across Europe, North America, and emerging markets of all over world. You can schedule campaigns down to the hour, trigger messaging based on time of day, and even swap creatives mid-flight to reflect updated offers, weather changes, or live events.
Pair that with real-time performance data and you’ve got a DOOH engine that’s not just powerful, but agile.
Driven by Data, Powered by Insight
The magic of DOOH with Targetoo is not just about being seen—it’s about knowing what works.
Every campaign you launch is backed by robust analytics: impressions, device proximity, footfall, dwell time, and more. You can track how many mobile users passed a screen in Barcelona, how long they were exposed to your message, and whether they later engaged with your app or website.
This data feedback loop allows you to optimize not just for impressions, but for outcomes—whether that’s awareness, foot traffic, or conversions.
Memorable, Unskippable Brand Moments
Unlike mobile or web ads, DOOH cannot be blocked, skipped, or scrolled past. It exists in the physical world, and that creates space for real, emotional brand storytelling.
Imagine launching a campaign that lights up a digital screen outside a stadium in Rome right before a football match—or placing a visually stunning video loop on a massive LED in Stockholm’s central station during rush hour. These moments create impressions that last, precisely because they’re unexpected, unavoidable, and often—unforgettable.
DOOH offers real presence in real places, delivering a brand experience that’s intimate, bold, and tactile.
Step Into the Future of DOOH with Targetoo
As cities become smarter and screens become more connected, DOOH is no longer just outdoor advertising — it’s a vital part of your digital strategy.
With Targetoo’s DOOH platform, you can:
Plan campaigns visually with a real-time interactive map UI
Sync messaging across Mobile, CTV, and Out-of-Home
Buy inventory programmatically with full transparency
Target based on location, interest, time, and demographics
Optimize performance using multi-layered campaign insights
Whether you’re looking to build awareness, drive footfall, or reinforce a mobile-first message — DOOH, when done right, brings your brand closer to the real world.
Ready to explore the map and launch your next campaign?
Let Targetoo be your guide in transforming public screens into precision media. Let’s make moments that move people.