Artificial Intelligence (AI) is revolutionising Connected TV (CTV) advertising. What once was a broad-strokes approach hoping to catch the right viewer at the right time has evolved into a data-driven, highly personalized experience. Thanks to AI, machine learning, and Targetoo, advertisers now have access to powerful tools that help them reach the right audience with the right message at the right time.
Let’s dive into how AI is transforming CTV and why it matters more than ever.
From Mass Exposure to Precision Targeting
Traditional TV ads primarily focused on reach rather than relevance. AI has changed that. With machine learning, advertisers can now look at real-time signals like device type, location, and viewer behavior to deliver targeted ads at the household level. Platforms like Targetoo help advertisers transition from old TV panels to real-time, actionable data insights.
Why does this change matter? Personalization is now essential. Our recent survey showed that personalization can provide up to 8x ROI and increase sales by 10% or more. AI enables smart segmentation and adapts creativity, so every viewer receives an ad experience tailored to their interests. This approach reduces wasted spending and boosts performance.
Real-Time Optimization for Peak Performance
CTV campaigns are now smarter, more dynamic, and more responsive than ever. Nearly 90% of CTV ad spend is already programmatic, driven by AI. Think of AI as the autopilot of a high-performance car—it’s constantly adjusting for maximum output.
Targetoo’s AI-driven platform enables real-time budget reallocation, bid optimization, and even content variation adjustments. It uses predictive analytics to forecast performance and incrementality modeling to distinguish between organic and ad-driven conversions. This ensures every cent of your budget works harder, while reducing manual intervention and boosting ROI.
Keeping CTV Honest: Fraud Prevention & Brand Safety
As CTV grows, so does the threat of ad fraud—fake views, spoofed inventory, and more. AI-powered fraud detection systems act in milliseconds, flagging suspicious patterns and protecting your campaigns from waste.
Targetoo takes this seriously. With its AI-powered verification tools, advertisers can ensure their budgets are allocated only to genuine, viewable impressions in safe environments. From real-time traffic scanning to anomaly detection, AI keeps your ads honest and your brand protected.
GenAI and the Creative Leap Forward
Creative production is getting a major boost from generative AI (GenAI). What used to take weeks, such as scripts, voiceovers, and video edits, can now be done in days or hours. GenAI allows advertisers to quickly test different creative options at scale, which helps deliver more relevant and engaging content to each segment.
With Targetoo, brands can utilise AI-powered dynamic creative optimisation (DCO) to craft highly personalised ad experiences. McKinsey reports that AI can increase marketing productivity by 5 to 15 percent by automating asset generation and adapting creative content across regions, demographics, and platforms.
Cross-Screen Synchronization: Seamless User Journeys
In 2025, users don’t just watch TV. They bounce from their TVs to their smartphones to tablets. AI makes it possible to sync ad experiences across all of these screens.
Targetoo uses real-time data to track user behavior and deliver personalized follow-up messages—like showing a product on CTV and retargeting with a discount on mobile. This kind of orchestration boosts both user experience and conversion rates.
Enabling Innovation Through AI
AI doesn’t just optimize the current; it unlocks the future. From shoppable ads to interactive experiences and contextual targeting, AI is enabling a new class of advertising formats that feel more like content than interruption.
Targetoo’s smart AI targeting engine ensures ads align with the viewer's content environment—whether that’s a premium OTT platform or a mobile gaming app. Advertisers can tap into real-time publisher analysis and bid-stream insights to deliver highly relevant, brand-safe experiences.
Navigating the Challenges
AI-driven CTV has its challenges. Transparency can be a problem because algorithms often work in “black box” mode. This makes it difficult to grasp budget choices or changes in performance.
Privacy rules and signal loss also raise concerns. As third-party identifiers fade away, advertisers have to depend on probabilistic models and privacy-first identity solutions. According to the IAB, 95% of marketers expect more laws, and 66% expect less personalization. Targetoo is assisting brands in navigating this landscape with privacy-compliant, AI-supported solutions.
The Future is AI + CTV
The combination of AI and Connected TV is no longer a future vision—it’s a present-day reality. We are making it possible for advertisers to harness the full power of automation, precision targeting, real-time optimization, and creative innovation.
Brands that embrace AI-powered CTV strategies today will lead tomorrow’s advertising landscape. Whether it’s fighting fraud, personalizing creative, or synchronizing screens, AI is making CTV more efficient, engaging, and effective than ever before.
Ready to elevate your CTV advertising campaigns? Partner with Targetoo to unlock the full potential of streaming, CTV, and programmatic advertising with AI.