Holiday shopping is about to hit full stride across Europe and the US, from Black Friday and Cyber Monday to Christmas markets in Germany and Boxing Day in the UK. People will be browsing on phones, streaming at home, and moving through buzzing city centers, which makes this the perfect moment to connect across every screen.

With Targetoo, brands can sync Digital Out-of-Home (DOOH) with Connected TV (CTV) and mobile to keep one clear message following shoppers wherever they are, in transit, on the couch, or at the checkout. It’s a simple way to turn festive campaigns into seamless, memorable journeys.

Why DOOH stands out

Today’s DOOH is smart, dynamic, and location-aware, think vivid screens in plazas, stations, and shopping districts that can’t be scrolled past or skipped. When a giant LED lights up a square in Berlin or a display glows above a subway entrance in New York, it feels like part of the season, not background noise.

Make cross-screen work harder

Running on DOOH, CTV, and mobile only pays off when data, measurement, and optimization work together. The goal is a single storyline across screens, backed by clear KPIs, consistent targeting, and real-time tuning, so budgets lean into what performs.

Track beyond installs

Installs are just the starting line in 2025. Map and optimize toward meaningful post-install events — registrations, purchases, subscriptions — to feed algorithms better signals and find high-value users faster. Defining a focused event set and one primary optimization goal speeds learning and improves ROAS.

Smarter CTV attribution

CTV doesn’t click — so connect exposure to action with probabilistic IP/device-graph matching and view-through attribution tied to downstream mobile or web activity. Unified reporting across screens helps reveal CTV’s real lift instead of undercounting its contribution.

Get the windows right

Balance matters: use short windows for immediate, same-device actions and slightly longer ones for cross-screen influence. Many brands succeed with a 24-hour same-device window, ~72-hour cross-screen window, and a short shared view for apples-to-apples comparisons.

Count assisted conversions

Holiday journeys are rarely one-and-done: DOOH sparks awareness, CTV reinforces, mobile closes. Assisted and multi-touch views ensure DOOH and CTV get credit for driving incremental impact, not just last-touch conversions.

Creative that fits every screen

CTV: 15-second spots often hit the sweet spot — clear story, tight arc, strong branding and CTA.
DOOH: Bold visuals, ultra-simple copy, instant seasonal cues for fast-moving environments.
Mobile: Personalization wins, timely discounts, location-specific offers, deep links for smooth paths to action.

QR codes that actually drive results

Keep QR codes visible the whole spot, use a clear festive CTA, and land users in the right place (app page, offer, or deep link). They’re the quickest bridge from CTV/DOOH attention to measurable mobile outcomes this season.

Optimize in real time

Let AI do the heavy lifting: shift spend toward top-performing locations, dayparts, and creatives while campaigns run. With Targetoo’s real-time, map-based planning and programmatic buying, it’s easy to swap offers, react to weather, or align with live events.

The cross-screen effect

Picture a shopper who sees a festive DOOH moment downtown, recognizes the same message while streaming at home, and then gets a timely reminder on mobile — three touchpoints, one story, impossible to miss. That’s the magic of DOOH + CTV + Mobile working as one connected experience.

Bring it all together with Targetoo’s omnichannel stack, connect screens, measure holistically, and optimize continuously, so holiday messages aren’t just seen, they’re remembered well into 2025.