DescriptioA: DSP stands for Demand-Side Platform. In simple terms, it’s software that allows you to buy programmatic advertising (banner ads) across a wide range of ad exchanges. These ad exchanges connect to hundreds of thousands of apps and websites where advertising slots are available. DSP systems let you set dozens of different targeting options to ensure your ads reach the right audience at the right time. n text goes here

A: A DSP connects advertisers to available ad impressions across websites, apps, and connected TV. When an impression becomes available, the DSP evaluates it in milliseconds, decides if it fits your targeting rules, and bids on it. The highest bid wins, and your ad is served — all automatically and in real time. 

A: A white label DSP is a DSP platform that you can fully brand in your own style. It looks and feels like your own system, featuring your logo and brand colors. This allows you to offer your customers access to an advanced DSP environment that appears entirely yours — without the cost or complexity of building your own technology. 

A: Obviously, we’re biased — so our choice would be an easy one. But honestly, the best DSP for you depends on your specific requirements. 

At Targetoo, we’ve narrowed it down to five areas where we truly excel: 

• Mobile advertising 

• GEO targeting 

• Simple pricing structure — no minimum spend, no fixed costs 

• Advanced white label options — including per-customer accounts and custom markups 

• Full service — campaign setup, management, and creative production 

We’re laser-focused on programmatic advertising, and we do it with a lean, experienced team. That allows us to deliver exceptional service at a competitive price. 

If our focus areas align with your priorities, get in touch — we’d love to discuss what we can do for you. 

A: See our answer on the white label DSP platform above. Even if you don’t need a white label environment but are looking for a reliable, full-service partner for your programmatic advertising needs, we’re a strong choice. Get in touch — we’ll gladly walk you through our platform and explain how our services can support your campaigns. 

A: Targetoo connects to all major global supply-side platforms (SSPs), giving you access to premium publishers worldwide. That includes Google, Magnite, Xandr, PubMatic, Index Exchange, OpenX, and many region-specific SSPs. 
We also offer custom whitelists and private marketplace (PMP) deals if you want to focus on specific verticals or premium inventory. If you want to know if we support a specific publisher, please get in touch.

A: Our answer is almost always yes. If you would like to know which publishers we support in a specific country and what the current inventory looks like, please get in touch and we will provide you with a complete and up-to-date list. 

A: The cost of a DSP platform depends on the pricing model. Some DSPs charge a fixed platform fee, others take a percentage of media spend, and white label DSPs often use a hybrid approach. 

At Targetoo, we offer flexible pricing based on your monthly volume and business type — whether you’re an agency, network, or brand. We do not charge fixed ongoing costs, but charge based on your advertising spend. Please get in touch to get your specific pricing.  

A: A DSP (Demand-Side Platform) is software that allows advertisers to buy digital ad inventory automatically across multiple ad exchanges. It uses real-time bidding (RTB) to purchase impressions that match your target audience, optimizing for performance and budget efficiency. 

A: A DSP (Demand-Side Platform) serves advertisers, helping them buy ad space efficiently. An SSP (Supply-Side Platform) serves publishers, helping them sell that space at the best price. The DSP and SSP communicate in real time through ad exchanges to complete programmatic transactions. 

A: Yes. With a self-serve DSP like Targetoo, advertisers and brands can run campaigns directly without an agency. You control your targeting, budget, creatives, and performance data while keeping your margins in-house. 

With Targetoo you have both options. We can fully support you with campaign management, or you can use our easy-to-use platform to handle the setup and monitoring yourself. 

A: You can start by setting up a Targetoo account, defining your campaign goals, target audience, and budget. Upload your creatives, choose your formats (display, video, CTV, etc.), and go live. Our onboarding team helps you optimize setup and targeting from day one. 

A: Yes. A white label DSP lets agencies run programmatic campaigns under their own brand, set their own margins, and manage clients independently. With Targetoo, you get all the infrastructure — tech, support, and global inventory — while keeping full control of your pricing and client relationships. 

A: Targetoo offers advanced targeting across audience segments, geolocation, device type, browser, OS, demographics, interests, and behavioral data. You can also use contextual targeting, retargeting, and 3rd-party data integrations for precise audience reach. 

A: Reputable DSPs like Targetoo comply with all major data protection regulations, including GDPR, CCPA, and TCF frameworks. We work only with certified data providers and SSPs to ensure user consent and data transparency throughout every campaign. 

A: In a self-serve DSP, you control everything — campaign setup, targeting, and optimization. A managed DSP means Targetoo’s expert team handles the campaigns for you, using your goals and KPIs as the guide. Many clients start managed, then move to self-serve once they’re comfortable. 

A: Yes. Targetoo supports all major programmatic channels, including CTV, DOOH, display, video, native, mobile, and audio. This lets you manage all your digital campaigns from one dashboard and track unified performance across formats. 

A: You can monitor impressions, clicks, CTR, CPM, conversions, CPA, viewability, video completion rate, and more. Targetoo’s DSP provides transparent real-time reporting so you can measure ROI and adjust bids and targeting instantly. 

A: Yes. DSPs are built to handle both objectives. You can use awareness-focused formats like video and CTV for branding, or conversion-focused display and retargeting campaigns for performance. Targetoo’s platform lets you combine both strategies in one place. 

A: Reselling campaigns limits your margins and transparency. A white label DSP gives you full control: your own brand, your own clients, your own pricing, and direct access to reporting. You own the relationship and build recurring revenue instead of relying on another provider. 

A: We are laser focused on programmatic advertising. Our state-of-the-art platform can be fully white labeled and offers the best targeting capabilities on the market. We combine this with an expert team that can support all your advertising needs, from campaign setup to media creation and optimization. For more than 14 years, we have delivered results for hundreds of customers, and our experience shows in every campaign.