News: be informed of our platform updates, case studies and other experiments


Read about the latest Programmatic Advertising industry updates, our platform updates, case studies and cool campaign experiments. We update our blog weekly and we hope you find the posts highly interesting and educational.

Targetoo in the Telegraph

 

The digital transformation of online marketing, specifically mobile advertising, is happening at an increasing pace. An interview with Remon Pepers, CTO & Ramona Kalloe, client partner.

Where we would normally spend hours or days of preparation to set up and run marketing campaigns online, we can now do so by the switch of a button – completely automated. Through real-time-bidding (RTB), advertisers can reach out to thousands of publishers at a time, applying a range of targeting variables to increase the effectiveness of their marketing campaigns.

 

Targetoo opens new office in Berlin

Berlin Office Targetoo
 

Mobile DSP pionier gelooft in de kracht van specialisatie.

De opening van de Berlijn vestiging is in lijn met de groeistrategie van Targetoo. In die strategie staat de inzet van locale expertise centraal, verklaart Isua Botman, oprichter van Targetoo. 'We kennen de premium publishers en zijn inmiddels aangesloten op drie ad-exchanges met veel Duitse inventory.’

 

Click on the button to read the full article in Dutch and German

 

Meanwhile at Targetoo

discussion at targetoo
 

In just one year, Targetoo went from having two employees to twelve and opened offices in London, Amsterdam and Barcelona. What is the secret behind mobile advertising specialist Targetoo?

This young and dynamic company Targetoo (located on Devonshire Square in London) strongly believes in a no-nonsense approach and therefore is not afraid for confrontation with the ‘establishment’.

Targetoo Mobile DSP advertises and positions itself as a trend breaking company in the mobile real-time-bidding sector. It does not invest millions into their own DSP-platform, but instead opts for a simple partnership with a developing party in Spain. “Because our DSP is made in Spain, we do not need to recoup North-European wages. In addition, the platform has more targeting variables in comparison to - North European and American - competing platforms. In reality, we offer more competitive prices and features. We have already made quite an impression on the other established companies within the industry and this is something we are very proud of”, says Ramona Kalloe, together with Remon Pepers founder of this young UK-based group of professionals.

 

Click on the button to read the full article in English or Dutch

 

Moment Marketing – TV And Offline Sync

moment marketing
 

As the time spent on mobile devices is growing rapidly, up by 117% in 2015 compared to 2014, digital advertising has become more and more popular among advertising companies. Digital is becoming the most used media in the world allowing companies to target consumers directly through advertising on mobile web and applications. We as Targetoo have adapted to the growth of digital advertising, creating a DSP connected with 21 ad exchanges allowing companies to precisely target their costumers.

However, as most companies are still significantly dependent on offline advertising, there has been a gap between offline and online advertising. Yet, startup TVTY has been able to provide advertising companies with a bridge to close this gap by utilizing the power of moment marketing.

 

Click on the button to read the full article in English

 

Out Of Home & Location Based Mobile Marketing. Perfect match?

Location Based Mobile Marketing
 

Out Of Home & Location Based Mobile Marketing: de ideale match?

Guy Grimmelt (Exterion Media): ‘Mediakanalen moeten elkaar aanvullen en versterken’

Begin 2014 is Exterion Media (voorheen CBS Outdoor) de samenwerking aangegaan met Targetoo. Het doel was om zodoende de kennis en dominantie op het gebied van Outdoor verder uit te breiden door ook Mobile advertising toe te voegen aan het bereik buitenshuis. Dit heeft inmiddels geleid tot tientallen campagnes waarbij een combinatie is gemaakt van buitenreclame en mobile advertising. Exterion Media en Targetoo verwachten met de opgedane kennis en ervaring een flinke voorsprong op de concurrentie te hebben.

 

 

Click on the button to read the full article in Dutch

 

Location Based Mobile Advertising 2.0

location based mobile advertising
 

Met aansluitingen op alle mobile adexchanges laat start-up Agency/DSP Targetoo zien dat Location Based Mobile Advertising (LBMA) vaak rendabel is voor de adverteerder.

LBMA wordt door veel marketeers gezien als de toekomst van (mobiel) adverteren. Toch, in zowel binnen en buitenland ontbreekt het aan concrete succescases en een duidelijk gedefinieerd product. ‘Het probleem is een gebrek aan bereik op hyperlokaal niveau’, aldus Isua Botman, oprichter van Targetoo.

 

Click on the button to read the full article in Dutch

 

'Performance-Based Display campaigns Are Profitable'

targetoo dsp banner
 

Een interview met Isua Botman, directeur van Targetoo Mobile Marketing.

Hoewel performance-based displaycampagnes op mobile devices steeds worden gebruikt, lijken ze nauwelijks rendabel. Isua Botman, directeur van Targetoo legt uit hoe dit komt en wat er aan te doen is. Zijn performance based-campagnes rendabel?‘Mobile inventory is goedkoop en de impressie is veel waard...

 

Click on the button to read the full article in Dutch

 

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