News: be informed of our platform updates, case studies and other experiments


Read about the latest Programmatic Advertising industry updates, our platform updates, case studies and cool campaign experiments. We update our blog weekly and we hope you find the posts highly interesting and educational.

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Heatmaps of impressions, clicks and many more metrics!

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Heatmaps available with any campaign

We all like heatmaps. They visualize - in this case - the results of your campaigns. Running campaigns with Targetoo means you can create/receive heatmaps for any of your past or present campaigns.

Whether is impressions, clicks, view-through-rate, conversions or any other metric you can think of; it's possible to export this data on to a heatmap. Reach out for questions/inquires.

Upload up to 1.000.000 addresses and serve on these exact locations!

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Geo-fence tool update

Uploading locations/addresses in a Demand Side Platform and serving on these exact locations - using geo-fences - is getting more popular by the day. This technique allows you to reach specific audiences in an unraveled way.

Forget using third-party-data and IAB categories to reach a desirable audience/target group. Upload addresses/locations where your desired audience is to be found, and achieve strong campaign results. Reaching a specific audience using this targeting technique is proven to be strong/stable and usually has a positive ROI.

As a Location Based Advertising specialist we have invested a great deal in our geo-tool. By our knowledge, we operate the only DSP that is able to upload an indefinte amount of locations - while remaining stable. Reach out!

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