UTILIZE THE INVENTORY OF UP TO 64 ADEXCHANGES WE’RE CONNECTED WITH.
The more integrations, the better. Why? For reach on a hyperlocal scale (Location Targeting), for being able to serve ads on that specific (e.g.) Polish, Australian or Peruvian Publisher, for having the possibility to scale and for having the best chance of making your performance campaign profitable. Just a few examples. In this area it's fair to state; more is better.