Connected TV Advertising


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Connected TV (CTV) Advertising

Connected TV (CTV) combines the impact of traditional television with the precision and flexibility of digital advertising. Through Targetoo, advertisers can reach audiences on the biggest streaming services and smart TV environments while maintaining full control over targeting, budgets, and performance.

At the centre of it all is Our Demand Side Platform.

From your own dashboard, you can launch local, national, and global CTV campaigns with just a few clicks. Whether you're targeting a single city, an entire country, or audiences across multiple continents, Our Demand Side Platform puts the power of television advertising directly at your fingertips.

All from your seat.


Global Reach Through One Dashboard

With Our Demand Side Platform, advertisers gain access to premium Connected TV inventory around the world.

Create campaigns that are:

  • Local – targeting a city, region, or specific audience segment

  • National – reaching viewers across an entire country

  • Global – activating campaigns across multiple countries and markets simultaneously

No complicated media buying processes. No lengthy negotiations. Simply log in, select your markets and audiences, upload your creatives, and launch your campaign.

Local, national, and global CTV campaigns can all be deployed from behind your dashboard using Our Demand Side Platform. All from your seat.

Reach Audiences Where They Stream

Consumers are increasingly watching their favourite content on smart TVs and streaming devices. CTV allows brands to connect with these audiences in a premium, brand-safe environment with engaging, full-screen video ads.

Our inventory spans a wide range of streaming environments and smart TV ecosystems, giving advertisers the ability to reach viewers wherever they choose to watch.

With Our Demand Side Platform, campaigns can be activated instantly and optimised continuously, ensuring maximum impact and efficiency.

Precision Targeting Meets Television Scale

CTV advertising is more than simply broadcasting a message. It's about reaching the right audience at the right moment.

Using Our Demand Side Platform, advertisers can target based on:

  • Geography and location

  • Audience demographics

  • Interests and behaviours

  • Context and content categories

  • Time of day

  • Household and device characteristics

This enables highly targeted campaigns that combine television's storytelling power with digital marketing precision.

Whether you're running a local awareness campaign, a nationwide brand campaign, or an international product launch, Our Demand Side Platform allows you to deploy and manage everything from your dashboard.

All from your seat.

Extend CTV Beyond the Television Screen

Connected TV doesn't operate in isolation.

Through advanced audience matching and GEO-Fence capabilities, Targetoo can connect CTV exposure with other devices such as smartphones, tablets, laptops, and desktops.

This allows advertisers to:

  • Extend TV campaigns into mobile and display

  • Retarget viewers across devices

  • Reinforce messaging throughout the customer journey

  • Measure campaign impact more effectively

  • Drive conversions and sales beyond the television screen

By combining CTV with other programmatic channels, Our Demand Side Platform helps create seamless, cross-device advertising strategies that deliver measurable results.

Flexible Budgets and Transparent Pricing

CTV has become one of the fastest-growing advertising channels in the world, and programmatic buying makes it accessible for campaigns of all sizes.

With Our Demand Side Platform, advertisers benefit from:

  • Flexible budgets

  • Competitive CPMs

  • Premium inventory

  • Real-time optimisation

  • Transparent reporting

  • Fast campaign activation

Whether you're investing in a local campaign or planning a global rollout, you remain in complete control through your own dashboard.

Television Advertising Has Never Been This Accessible

The days of complex TV buying are over.

Today, local, national, and global Connected TV campaigns can be launched from behind your dashboard using Our Demand Side Platform.

You decide where to advertise, who to reach, and how much to spend.

All from your seat.

That's the power of Connected TV advertising with Targetoo.

Find below some availability exports directly downloaded from our Demand Side Platform for USA and Europe.


Got a question regarding CTV Advertising? - Just Ask

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