OS Targeting | Target phones with a specific Operating System

Targeting on a specific Operating System (OS) can be beneficial for the KPI’s of your campaign. Often a specific OS converts better than other Operating Systems. Reach out to discuss the possibilities.

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OS TARGETING

Be surprised of the importance of being able to target different operating systems

Being able to target on Operating System (OS), but also operating system version, can determine a positive outcome of a mobile advertising campaign. There is not much more to it. Especially in performance based campaigns, strangely, different operating systems can have a big impact on conversions. Using a mobile advertising platform that enables operating system – and version – targeting, can be beneficial for your campaign(s).