Beacon Technology | Combine with Programmatic Advertising

Although Beacon Technology never really brought what many expected, the technology can be useful for physical stores. For example, it’s possible to ‘collect’ Device-ID’s of consumers that walk into a physical store and then later - deploy a retargeting campaign using a Demand Side Platform.

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BEACON TECHNOLOGY

Mobile and beacon technology empower each other

Our technology makes synchronizing with data (retrieved using beacon technology) possible. We are able to upload/insert IDFA and GAID identifiers (collected by a beacon) and serve ads on the devices in question.

This can be used for general campaign purposes and/or retargeting. For example, when a beacon is situated in a physical store of a brand, it can collect device identifiers from consumers who are in the store. It is then possible to upload/insert these identifiers in our platform and start serving ads on these devices. This synergy enables a truly beautiful form of mobile advertising with a lot of potential.