Overview of the Challenge:

Apple's release of SKAd set in motion a new mobile programmatic architecture characterised by data receiving delays, user-level data loss, and restricted visibility of post-install activities. SKAd does provide some information, however, it is insufficient for campaign optimization.

An American subscription video on-demand service with a global presence that focuses on live streaming and original content was looking for a partner who could provide results with SKAd.

The Solution: SKAd Optimization with Targetoo Flexible Mapping

Targetoo's Flexible Mapping is a tool that enables advertisers to map a variety of variables, such as creatives, ad sizes, inventory bundles, and exchanges (SSPs), without specifically identifying the user and being in compliance with Apple's privacy policies. It does this by utilising the 100 available campaign IDs SKAd provides.

With Flexible Mapping, marketers may go around the restrictions imposed by SKAdNetwork, find the set of factors that performs best, and utilise this knowledge to improve their campaigns.