5 questions that explain why a well connected Demand Side Platform is so powerful


How can a Demand Side Platform serve ads in countries like Ukraine?

A Demand Side Platform (DSP) can serve ads in countries like Ukraine by connecting to local ad exchanges and networks. This allows the DSP to access local inventory and target users in the country. The DSP can also use data from local sources to better understand the local market and target users more effectively. Additionally, the DSP can use local payment methods to facilitate transactions with local advertisers.

By deploying location targeting, can a DSP serve an ad on a phone in The White House?

Yes, theoretically a DSP cannot serve an ad on a phone in The White House. Location targeting is used to target ads to people in specific geographic locations, and it can be used to target ads to specific buildings or addresses.

Can a well connected Demand Side Platform serve ads in difficult to reach countries like Iran?

Yes, a well-connected Demand Side Platform (DSP) can serve ads in difficult to reach countries like Iran. However, it is important to note that due to the political and economic sanctions imposed on Iran, it may be difficult to find a DSP that is willing to work with Iranian advertisers. Additionally, it is important to ensure that the DSP is compliant with all applicable laws and regulations in the country.

Why is it that because of Starlink, people living in countries where the internet is heavily regulated, can still access the internet?

Starlink is a satellite-based internet service that provides high-speed internet access to people in remote areas, including those in countries where the internet is heavily regulated. The service is designed to bypass the restrictions imposed by governments and other organizations, allowing users to access the internet without fear of censorship or surveillance. By using a network of low-Earth orbit satellites, Starlink is able to provide a reliable connection to the internet, even in areas where traditional internet access is limited or unavailable.

How is it possible for a Demand Side Platform to be able to serve an ad on a phone in Afghanistan?

Demand Side Platforms (DSPs) are able to serve ads on phones in Afghanistan by leveraging programmatic advertising technology. Programmatic advertising technology allows DSPs to target ads to specific audiences based on their location, device type, and other criteria. By using this technology, DSPs can target ads to users in Afghanistan, regardless of their location. Additionally, DSPs can use data from third-party sources to gain insights into the demographics and interests of users in Afghanistan.

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