Download is facebooks' ads manager a DSP?
This is a question we often get at Targetoo. The short answer? Yes - Facebooks’ Ads Manager can be described as a Demand Side Platform. In this article we explain why display advertising on social inventory – in most cases Facebooks’ inventory – can be done through what we call, ‘The Facebook DSP’. Furthermore we try to explain how its inventory and reach stack-up to the rest of the world’s publishers – which can be accessed using a good DSP.