Do consumers owning an iPhone convert better? Yes, in some product cases they do
Our technology is able to target tablets and/or phones. It’s able to target specific brands. It’s even possible to target specific type’s (or versions) of phones and tablets. Very unexpected correlations can be discovered between type of phone/tablet and the conversion of a certain product. On a side note; this proofs that there are clusters in regards to different needs (or personalities) and the phones these consumers own.