Geo-fence tool update
Uploading locations/addresses in a Demand Side Platform and serving on these exact locations - using geo-fences - is getting more popular by the day. This technique allows you to reach specific audiences in an unraveled way.
Forget using third-party-data and IAB categories to reach a desirable audience/target group. Upload addresses/locations where your desired audience is to be found, and achieve strong campaign results. Reaching a specific audience using this targeting technique is proven to be strong/stable and usually has a positive ROI.
As a Location Based Advertising specialist we have invested a great deal in our geo-tool. By our knowledge, we operate the only DSP that is able to upload an indefinte amount of locations - while remaining stable. Reach out!