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Read about the latest Programmatic Advertising industry updates, our platform updates, case studies and cool campaign experiments. We update our blog weekly and we hope you find the posts highly interesting and educational.

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gdpr

GDPR Addendum available for self-serve clients

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We offer our self-serve clients a GDPR Addendum that - in turn - will protect them (as good as it can)

Furthermore; after extensive reviewing the GDPR we conclude that we are still comfortable collecting Device-ID’s and/or placing Cookies. Possibly more important; we are still (very) comfortable serving ads based on GPS coordinates AS LONG as the app in question informs their downloaders/users that GPS coordinates are collected.

Besides creating this addendum, we have found a way to map all apps that properly inform their downloaders/users about the commercial use of lat/long coordinates - which is in compliance with GDPR protocol.

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