As the time spent on mobile devices is growing rapidly, up by 117% in 2015 compared to 2014, digital advertising has become more and more popular among advertising companies. Digital is becoming the most used media in the world allowing companies to target consumers directly through advertising on mobile web and applications. We as Targetoo have adapted to the growth of digital advertising, creating a DSP connected with 21 ad exchanges allowing companies to precisely target their costumers.
However, as most companies are still significantly dependent on offline advertising, there has been a gap between offline and online advertising. Yet, startup TVTY has been able to provide advertising companies with a bridge to close this gap by utilizing the power of moment marketing.