For Purina we are running a global campaign. The crafted Rich Media creative offers diverse options for dog/cat lovers to play with.
The campaign has 2 lines:
Whitelist of apps and sites dedicated to cats and dogs (global)
Third party data bought from Kochava; essentially targeting device id’s that have been categorized/cached as be owned by people who likely own a dog or cat. Due to the GDPR, this second line is not running in Europe.
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