Advanced Retargeting & Remarketing strategies
Many businesses these days are finding the need to advertise their products through the programmatic advertising world. Retargeting and Remarketing campaigns are considered strong and usually have a positive ROI. In this whitepaper we discover and explain some ‘advanced’ Retargeting and Remarketing strategies.
For example, it is not a secret that you can easily create a Facebook account, a Facebook company page and in no time you can have a ‘social’ programmatic campaign up and running with Facebooks’ Ads Manager. However, because the CPM’s for Facebook inventory are relatively high, we outline and explain techniques that allow you to make the most of your budget using a much more clever approach.
There are a many ways in which advertisers can boost the performance of their campaigns. Particularly, this article outlines those related to Retargeting (impact users that have interacted with a programmatic campaign by either clicking in the ad or just seeing it) and Remarketing (impact users that have visited a specific website whose ID has been gathered - for example - by using an html tag).
Download the full article here